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Justin Goodbread

Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

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Justin Goodbread Podcast Episodes

The Exit Plan Podcast

The Exit Plan Podcast

Improving Business Value (ft. Justin Goodbread)

November 20, 2024

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About this episode

Justin Goodbread is a renowned entrepreneur, author, and business coach with over 30 years of experience in scaling and exiting successful businesses. Beginning his entrepreneurial journey at just 15, Justin learned early the transformative power of business ownership and financial independence. His impressive track record includes selling his last business for over $10 million within just 49 months, marking him as a top-tier expert in the business community.

Justin's expertise is particularly valuable for seasoned business owners, especially those in service industries with annual revenues exceeding $500,000. He excels in helping these entrepreneurs break through growth barriers and prepare for lucrative exits. His strategic guidance focuses on enhancing business value and making companies appealing to potential buyers. Justin addresses critical issues like feeling trapped in one's business and navigating transitions, offering actionable solutions for accelerated growth and successful exits.

Key themes included:

Business Transaction Trends

Exit Strategy Planning

Hiring Challenges

Documentation and Systems

Business Value Improvement

Entrepreneurial Transition

Coaching and Mentorship

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Justin's Website: https://www.justingoodbread.com/

Justin's LinkedIn: https://www.linkedin.com/in/justingoodbread/

Justin's X: https://x.com/justingoodbread

Justin's YouTube: https://www.youtube.com/@justingoodbread

Justin's Instagram: https://www.instagram.com/justingoodbread/

Justin's Facebook: https://web.facebook.com/justingoodbread

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Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/

Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/

Subscribe to Dana's weekly newsletter at https://www.danarobinson.com

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If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.

Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

*Some of these links might be affiliate links.  Thank you in advance if you choose to work with one of the companies I believe in.  The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.

Thanks for tuning into this episode of Exit Plan!

Justin Goodbread Podcast Episodes

Beyond Budgets Podcast

Rethinking Success and Exit Strategy with Justin Goodbread

Beyond Budgets Podcast

Jun 2025

CEO Sales Strategies

How to Exit Without Losing Your Identity | Justin Goodbread [Episode 189]

CEO Sales Strategies

Jun 2025

The Real Bottom Line

Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call

The Real Bottom Line

May 2025

BCF ORG Podcast - The Business of Business

#118 - Planning for Business Exit with Justin Goodbread

BCF ORG Podcast - The Business of Business

May 2025

Bold Business Podcast

Change as a Chance for Sustainable Growth

Bold Business Podcast

May 2025

Super Entrepreneurs Podcast

How Justin Goodbread Built, Scaled, and Sold Businesses by Valuing Time Over Money

Super Entrepreneurs Podcast

Apr 2025

PROFIT With A Plan

EP298 Break Through Resistance & Build a More Valuable Business with Justin Goodbread

PROFIT With A Plan

Apr 2025

The Everyday Millionaire Show

Breaking Free: Building Valuable Businesses Beyond Yourself - Justin Goodbread (Full Podcast)

The Everyday Millionaire Show

Mar 2025

7 Figures Club: A Business Growth Podcast

274: The 1 Key to an 8 Figure Exit! (w/ JUSTIN GOODBREAD!)

7 Figures Club: A Business Growth Podcast

Mar 2025

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Latest video

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Latest episodes

Beyond Budgets Podcast

Rethinking Success and Exit Strategy with Justin Goodbread

Beyond Budgets Podcast

CEO Sales Strategies

How to Exit Without Losing Your Identity | Justin Goodbread [Episode 189]

CEO Sales Strategies

The Real Bottom Line

Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call

The Real Bottom Line

View all episodes →

Key topics

The Reality of Business Transitions

Justin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy.

Empowering Business Owners to Create Value

As a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both.

Preparing for a Successful Business Exit

Justin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit.

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