The Exit Plan Podcast

Improving Business Value (ft. Justin Goodbread)

Justin Goodbread · November 20, 2024

Entrepreneur · Author · Finance · Leadershipin

Interview with Justin Goodbread

Improving Business Value (ft. Justin Goodbread)

Podcast: The Exit Plan Podcast

November 20, 2024 · 45 min

Listen to Justin Goodbread on The Exit Plan Podcast.

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Improving Business Value (ft. Justin Goodbread)

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The Exit Plan Podcast

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Key topicsEmpowering Business Owners to Create ValueAs a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both. The Reality of Business TransitionsJustin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy. Preparing for a Successful Business ExitJustin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit. View all topics →

About Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

7 businesses Built and exited1M+ copies Best-selling books sold worldwide5× Top 100 Most Influential Advisor, Investopedia500+ episodes DecaMillionaire Decoded podcast

Justin Goodbread is a seasoned entrepreneur, author, and business strategist with decades of experience building, scaling, and exiting service-based businesses. He launched his first venture at just 15 years old, igniting a lifelong passion for entrepreneurship and financial independence. Over the years, Justin has built multiple companies—culminating in an eight-figure exit—solidifying his reputation as a trusted advisor to growth-minded business owners.

Justin specializes in helping service-based entrepreneurs—particularly those generating over $500,000 in annual revenue—break through plateaus, enhance enterprise value, and prepare for highly profitable exits. He is the creator of the DecaMillionaire Doctrine, a five-phase framework designed to guide business owners from operational overwhelm to strategic freedom and lasting wealth.

A two-time bestselling author, Justin shares his expertise in his books The Ultimate Sale and Your Baby’s Ugly, offering practical, actionable guidance on maximizing business value. He also hosts the long-running podcast DecaMillionaire Decoded, with over 500 episodes packed with strategies for business growth, exit planning, and leadership.

As a podcast guest, Justin delivers engaging stories, strategic insights, and a relatable approach that resonates with entrepreneurs navigating the challenges of growth and transition. His blend of real-world experience and clear communication makes him a standout voice in conversations about business strategy, legacy building, and financial freedom.

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About this episode

Justin Goodbreadis a renowned entrepreneur, author, and business coach with over 30 years of experience in scaling and exiting successful businesses. Beginning his entrepreneurial journey at just 15, Justin learned early the transformative power of business ownership and financial independence. His impressive track record includes selling his last business for over $10 million within just 49 months, marking him as a top-tier expert in the business community.

Justin's expertise is particularly valuable for seasoned business owners, especially those in service industries with annual revenues exceeding $500,000. He excels in helping these entrepreneurs break through growth barriers and prepare for lucrative exits. His strategic guidance focuses on enhancing business value and making companies appealing to potential buyers. Justin addresses critical issues like feeling trapped in one's business and navigating transitions, offering actionable solutions for accelerated growth and successful exits.

Key themes included:

Business Transaction Trends

Exit Strategy Planning

Hiring Challenges

Documentation and Systems

Business Value Improvement

Entrepreneurial Transition

Coaching and Mentorship

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Justin's Website: https://www.justingoodbread.com/

Justin's LinkedIn: https://www.linkedin.com/in/justingoodbread/

Justin's X: https://x.com/justingoodbread

Justin's YouTube: https://www.youtube.com/@justingoodbread

Justin's Instagram: https://www.instagram.com/justingoodbread/

Justin's Facebook: https://web.facebook.com/justingoodbread

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Thanks for tuning into this episode of Exit Plan!

Guest: Justin Goodbread