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Justin Goodbread

Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

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Justin Goodbread Podcast Episodes

The Real Bottom Line

The Real Bottom Line

Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call

May 7, 2025

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About this episode

On this episode of The Real Bottom Line, I sit down with Justin Goodbread, serial entrepreneur, value coach, and author of Your Baby’s Ugly. He’s started and sold seven companies and now helps business owners build scalable businesses that buyers actually want.

We dig into what makes a business attractive to a buyer, how to mentally prepare for a sale, and why your exit should start long before you want out.

We talk about:

Why grit isn’t enough – and what you need insteadThe three types of readiness: business, financial, and mentalWhy coasting into retirement could cost you millionsHow selling your business could unlock a new kind of impactWhat happens when your identity is tied too tightly to your businessJustin shares hard-won lessons from the trenches – and how a coach helped him shift from technician to true business owner.

Links & Resources:

Justin Goodbread: Relentless Value CoachingWendy Brookhouse: Black Star WealthWhat would your life after business look like? Let's talk about it.

Justin Goodbread Podcast Episodes

Beyond Budgets Podcast

Rethinking Success and Exit Strategy with Justin Goodbread

Beyond Budgets Podcast

Jun 2025

CEO Sales Strategies

How to Exit Without Losing Your Identity | Justin Goodbread [Episode 189]

CEO Sales Strategies

Jun 2025

BCF ORG Podcast - The Business of Business

#118 - Planning for Business Exit with Justin Goodbread

BCF ORG Podcast - The Business of Business

May 2025

Bold Business Podcast

Change as a Chance for Sustainable Growth

Bold Business Podcast

May 2025

Super Entrepreneurs Podcast

How Justin Goodbread Built, Scaled, and Sold Businesses by Valuing Time Over Money

Super Entrepreneurs Podcast

Apr 2025

PROFIT With A Plan

EP298 Break Through Resistance & Build a More Valuable Business with Justin Goodbread

PROFIT With A Plan

Apr 2025

The Everyday Millionaire Show

Breaking Free: Building Valuable Businesses Beyond Yourself - Justin Goodbread (Full Podcast)

The Everyday Millionaire Show

Mar 2025

7 Figures Club: A Business Growth Podcast

274: The 1 Key to an 8 Figure Exit! (w/ JUSTIN GOODBREAD!)

7 Figures Club: A Business Growth Podcast

Mar 2025

Scale to Exit™ with Alejandra Santos

Value Acceleration Strategies & Future-Proofing Your Business with Justin Goodbread

Scale to Exit™ with Alejandra Santos

Mar 2025

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Latest video

Why You're Probably Focusing on the WRONG Metric for Success

Why You're Probably Focusing on the WRONG Metric for Success

Latest episodes

Beyond Budgets Podcast

Rethinking Success and Exit Strategy with Justin Goodbread

Beyond Budgets Podcast

CEO Sales Strategies

How to Exit Without Losing Your Identity | Justin Goodbread [Episode 189]

CEO Sales Strategies

BCF ORG Podcast - The Business of Business

#118 - Planning for Business Exit with Justin Goodbread

BCF ORG Podcast - The Business of Business

View all episodes →

Key topics

The Reality of Business Transitions

Justin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy.

Empowering Business Owners to Create Value

As a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both.

Preparing for a Successful Business Exit

Justin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit.

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