BCF ORG Podcast - The Business of Business

Planning for Business Exit with Justin Goodbread

Justin Goodbread · May 6, 2025

Entrepreneur · Author · Finance · Leadershipin

Interview with Justin Goodbread

Planning for Business Exit with Justin Goodbread

Podcast: BCF ORG Podcast - The Business of Business

May 6, 2025 · 16 min

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Key topicsEmpowering Business Owners to Create ValueAs a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both. The Reality of Business TransitionsJustin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy. Preparing for a Successful Business ExitJustin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit. View all topics →

About Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

7 businesses Built and exited1M+ copies Best-selling books sold worldwide5× Top 100 Most Influential Advisor, Investopedia500+ episodes DecaMillionaire Decoded podcast

Justin Goodbread is a seasoned entrepreneur, author, and business strategist with decades of experience building, scaling, and exiting service-based businesses. He launched his first venture at just 15 years old, igniting a lifelong passion for entrepreneurship and financial independence. Over the years, Justin has built multiple companies—culminating in an eight-figure exit—solidifying his reputation as a trusted advisor to growth-minded business owners.

Justin specializes in helping service-based entrepreneurs—particularly those generating over $500,000 in annual revenue—break through plateaus, enhance enterprise value, and prepare for highly profitable exits. He is the creator of the DecaMillionaire Doctrine, a five-phase framework designed to guide business owners from operational overwhelm to strategic freedom and lasting wealth.

A two-time bestselling author, Justin shares his expertise in his books The Ultimate Sale and Your Baby’s Ugly, offering practical, actionable guidance on maximizing business value. He also hosts the long-running podcast DecaMillionaire Decoded, with over 500 episodes packed with strategies for business growth, exit planning, and leadership.

As a podcast guest, Justin delivers engaging stories, strategic insights, and a relatable approach that resonates with entrepreneurs navigating the challenges of growth and transition. His blend of real-world experience and clear communication makes him a standout voice in conversations about business strategy, legacy building, and financial freedom.

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Episode 118 discusses Planning for Business Exit withJustin Goodbread.

Justin Goodbread is a globally recognized business strategist, bestselling author, and entrepreneur who has built, scaled, and exited multiple 7, 8, and 9 -figure companies. A decamillionaire before 40, he has personally coached nearly 100 business owners to double or triple their value, creating hundreds of millions in enterprise growth.

His bestselling books, The Ultimate Sale and Your Baby’s Ugly, have sold over a million copies worldwide, and his insights have been featured in Forbes, The Wall Street Journal, USA Today, and Kiplinger. Named the 2022 Peter Christman Exit Planner of the Year and a five-time Investopedia Top 100 Most Influential Advisor, Justin is known for his no-nonsense, practical approach to helping service-based business owners eliminate inefficiencies, scale profitably, and prepare for a lucrative exit.

As a dynamic speaker and educator, Justin has shared the stage with some of the world’s top business minds, including Dr. By Benjamin Hardy, Shark Tank’s Daymond John, Netflix co-founder Mark Randolph, and EOS founder Gino Wickman. He has spoken at major industry conferences and private business summits, delivering actionable strategies that help business owners scale profitably and build businesses that thrive beyond their direct involvement.

Through his speaking engagements, training programs, and mentorship, Justin champions a straightforward but powerful mission: to help entrepreneurs create a business that fuels their life—not one that consumes it. As the founder of FinanciallySimple.com and host of a Top 1% podcast, he reaches business owners worldwide with clear, actionable strategies. Despite his success, Justin remains grounded in his faith, family, and service

Episode Benefits: You can expect to gain actionable insights and strategies to help you prepare to Sell a Business and secure your financial future.

This Podcast series is targeted to Business Owners and C-Suite Executives. It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant. It focuses on the various subjects and topics to help you run a successful profitable business. They are approximately 15-minutes long so you can listen while commuting.

Reach out to me to be put in contact with Justin.

The Business of Business, topics are divided into 5 Categories: Management, Operations, Sales, Financial, and Personal.

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For Business Mentoring, Consulting, Schedule a Speaking Engagement, Help you with a Podcast, or to be a Podcast Guest - Contact me at: www.bcforg.com

LinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

Guest: Justin Goodbread