
Expert in Business Value Growth and Strategic Exit Planning

BCF ORG Podcast - The Business of Business
May 6, 2025
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Episode 118 discusses Planning for Business Exit with Justin Goodbread.
Justin Goodbread is a globally recognized business strategist, bestselling author, and entrepreneur who has built, scaled, and exited multiple 7, 8, and 9 -figure companies. A decamillionaire before 40, he has personally coached nearly 100 business owners to double or triple their value, creating hundreds of millions in enterprise growth.
His bestselling books, The Ultimate Sale and Your Baby’s Ugly, have sold over a million copies worldwide, and his insights have been featured in Forbes, The Wall Street Journal, USA Today, and Kiplinger. Named the 2022 Peter Christman Exit Planner of the Year and a five-time Investopedia Top 100 Most Influential Advisor, Justin is known for his no-nonsense, practical approach to helping service-based business owners eliminate inefficiencies, scale profitably, and prepare for a lucrative exit.
As a dynamic speaker and educator, Justin has shared the stage with some of the world’s top business minds, including Dr. By Benjamin Hardy, Shark Tank’s Daymond John, Netflix co-founder Mark Randolph, and EOS founder Gino Wickman. He has spoken at major industry conferences and private business summits, delivering actionable strategies that help business owners scale profitably and build businesses that thrive beyond their direct involvement.
Through his speaking engagements, training programs, and mentorship, Justin champions a straightforward but powerful mission: to help entrepreneurs create a business that fuels their life—not one that consumes it. As the founder of FinanciallySimple.com and host of a Top 1% podcast, he reaches business owners worldwide with clear, actionable strategies. Despite his success, Justin remains grounded in his faith, family, and service
Episode Benefits: You can expect to gain actionable insights and strategies to help you prepare to Sell a Business and secure your financial future.
This Podcast series is targeted to Business Owners and C-Suite Executives. It reflects my 34 years as a Business Owner and subsequent years as a Business Mentor and Consultant. It focuses on the various subjects and topics to help you run a successful profitable business. They are approximately 15-minutes long so you can listen while commuting.
Reach out to me to be put in contact with Justin.
The Business of Business, topics are divided into 5 Categories: Management, Operations, Sales, Financial, and Personal.
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Helping You Run a Successful Profitable Business !
For Business Mentoring, Consulting, Schedule a Speaking Engagement, Help you with a Podcast, or to be a Podcast Guest - Contact me at: www.bcforg.com
LinkedIn: https://www.linkedin.com/in/brian-fisher-72174413/

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