Super Entrepreneurs Podcast

How Justin Goodbread Built, Scaled, and Sold Businesses by Valuing Time Over Money

Justin Goodbread · April 30, 2025

Entrepreneur · Author · Finance · Leadershipin

Interview with Justin Goodbread

How Justin Goodbread Built, Scaled, and Sold Businesses by Valuing Time Over Money

Podcast: Super Entrepreneurs Podcast

April 30, 2025 · 32 min

Listen to Justin Goodbread on Super Entrepreneurs Podcast.

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How Justin Goodbread Built, Scaled, and Sold Businesses by Valuing Time Over Money

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Key topicsEmpowering Business Owners to Create ValueAs a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both. The Reality of Business TransitionsJustin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy. Preparing for a Successful Business ExitJustin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit. View all topics →

About Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

7 businesses Built and exited1M+ copies Best-selling books sold worldwide5× Top 100 Most Influential Advisor, Investopedia500+ episodes DecaMillionaire Decoded podcast

Justin Goodbread is a seasoned entrepreneur, author, and business strategist with decades of experience building, scaling, and exiting service-based businesses. He launched his first venture at just 15 years old, igniting a lifelong passion for entrepreneurship and financial independence. Over the years, Justin has built multiple companies—culminating in an eight-figure exit—solidifying his reputation as a trusted advisor to growth-minded business owners.

Justin specializes in helping service-based entrepreneurs—particularly those generating over $500,000 in annual revenue—break through plateaus, enhance enterprise value, and prepare for highly profitable exits. He is the creator of the DecaMillionaire Doctrine, a five-phase framework designed to guide business owners from operational overwhelm to strategic freedom and lasting wealth.

A two-time bestselling author, Justin shares his expertise in his books The Ultimate Sale and Your Baby’s Ugly, offering practical, actionable guidance on maximizing business value. He also hosts the long-running podcast DecaMillionaire Decoded, with over 500 episodes packed with strategies for business growth, exit planning, and leadership.

As a podcast guest, Justin delivers engaging stories, strategic insights, and a relatable approach that resonates with entrepreneurs navigating the challenges of growth and transition. His blend of real-world experience and clear communication makes him a standout voice in conversations about business strategy, legacy building, and financial freedom.

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About this episode

FREE TRAINING: https://start.shahiddurrani.com/

Welcome back to another inspiring episode of the Super Entrepreneurs Podcast with your host, Shahid Durrani. Today, we're joined byJustin Goodbread— a nationally recognized financial expert, entrepreneur, bestselling author, and someone who started his entrepreneurial journey at just 15 years old.

Justin shares his remarkable story of building and selling multiple businesses, becoming a deca-millionaire, and, most importantly, realizing that success isn't just about financial gain — it's about aligning your life with your deeper calling.

In this heartfelt conversation, Justin dives into how trading dollars for time, investing in coaching, and following faith-led visions can transform your business and your personal life.

If you're an entrepreneur striving for more meaning, growth, and impact, this is an episode you don't want to miss.

Chapter Stamps:

02:15 Early Challenges and Entrepreneurial Beginnings

03:48 The Power of Coaching and Setting Big Goals

11:35 The Five Areas of Wealth and Success Principles

14:47 The Journey to Destiny

15:35 Self-Awareness and Internal Focus

17:07 Challenges and Growth

18:51 Purpose and Service

23:34 Overcoming Hardships and Embracing Faith

Pullout Quotes:

"Time is finite. Money is infinite. You can always make more money, but you can never get time back." "Every single challenge we face is preparing us for the masterpiece we are meant to become." "Success isn't about self-gain. It's about turning around and serving others with what you've been given." "You're not an accident. You were created for a specific purpose that only you can fulfill." "If you have a vision burning in your heart, it's there for a reason — don't ignore it."

Social:

Website: https://www.justingoodbread.com/ LinkedIn: https://www.linkedin.com/in/justingoodbread/ Instagram: https://www.instagram.com/justingoodbread

Disclaimer:

Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.

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Here we share mindset wisdom to elevate your life and business LIVE every Tuesday morning (EST). Ready for a transformative journey? This group is your key to unlocking potential and achieving business growth.

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The only limits in our life are those we impose on ourselves.

– Bob Proctor

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If you buy through one of the links provided, I may receive a commission (without any additional charge to you).

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Guest: Justin Goodbread