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Justin Goodbread

Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

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Justin Goodbread Podcast Episodes

CEO Sales Strategies

CEO Sales Strategies

How to Exit Without Losing Your Identity | Justin Goodbread [Episode 189]

June 3, 2025

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About this episode

What happens when your business sells—but your identity disappears?

In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with entrepreneur, exit coach, and bestselling author Justin Goodbread about the hidden emotional risks of selling your company.

Justin has built and sold 8 companies. And he’s seen the same pattern over and over:

High-performing founders hit their number—and end up feeling lost. Why? Because they never designed their life after the exit.

🎯 What you’ll learn:

✅ Why 96% of business owners regret selling

✅ How to avoid the identity crisis most entrepreneurs face

✅ Why money doesn’t guarantee fulfillment

✅ The “5 Fs” framework that ensures you don’t just build value—you build a life

This episode is for founders, partners, and high-level leaders who want more than just a successful exit. They want clarity, purpose, and a plan for what comes next.

🔗 Full episode notes + resources: https://ceosalesstrategies.com/selling-a-business-without-losing-yourself

📩 Contact Doug: youmatter@ceosalesstrategies.com

🌐 Connect with Justin Goodbread: justingoodbread.com

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Justin Goodbread Podcast Episodes

Beyond Budgets Podcast

Rethinking Success and Exit Strategy with Justin Goodbread

Beyond Budgets Podcast

Jun 2025

The Real Bottom Line

Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call

The Real Bottom Line

May 2025

BCF ORG Podcast - The Business of Business

#118 - Planning for Business Exit with Justin Goodbread

BCF ORG Podcast - The Business of Business

May 2025

Bold Business Podcast

Change as a Chance for Sustainable Growth

Bold Business Podcast

May 2025

Super Entrepreneurs Podcast

How Justin Goodbread Built, Scaled, and Sold Businesses by Valuing Time Over Money

Super Entrepreneurs Podcast

Apr 2025

PROFIT With A Plan

EP298 Break Through Resistance & Build a More Valuable Business with Justin Goodbread

PROFIT With A Plan

Apr 2025

The Everyday Millionaire Show

Breaking Free: Building Valuable Businesses Beyond Yourself - Justin Goodbread (Full Podcast)

The Everyday Millionaire Show

Mar 2025

7 Figures Club: A Business Growth Podcast

274: The 1 Key to an 8 Figure Exit! (w/ JUSTIN GOODBREAD!)

7 Figures Club: A Business Growth Podcast

Mar 2025

Scale to Exit™ with Alejandra Santos

Value Acceleration Strategies & Future-Proofing Your Business with Justin Goodbread

Scale to Exit™ with Alejandra Santos

Mar 2025

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Latest video

Why You're Probably Focusing on the WRONG Metric for Success

Why You're Probably Focusing on the WRONG Metric for Success

Latest episodes

Beyond Budgets Podcast

Rethinking Success and Exit Strategy with Justin Goodbread

Beyond Budgets Podcast

The Real Bottom Line

Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call

The Real Bottom Line

BCF ORG Podcast - The Business of Business

#118 - Planning for Business Exit with Justin Goodbread

BCF ORG Podcast - The Business of Business

View all episodes →

Key topics

The Reality of Business Transitions

Justin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy.

Empowering Business Owners to Create Value

As a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both.

Preparing for a Successful Business Exit

Justin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit.

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