
Expert in Business Value Growth and Strategic Exit Planning

CEO Sales Strategies
June 3, 2025
Listen
About this episode
What happens when your business sells—but your identity disappears?
In this episode of the CEO Sales Strategies Podcast, host Doug C. Brown speaks with entrepreneur, exit coach, and bestselling author Justin Goodbread about the hidden emotional risks of selling your company.
Justin has built and sold 8 companies. And he’s seen the same pattern over and over:
High-performing founders hit their number—and end up feeling lost. Why? Because they never designed their life after the exit.
🎯 What you’ll learn:
✅ Why 96% of business owners regret selling
✅ How to avoid the identity crisis most entrepreneurs face
✅ Why money doesn’t guarantee fulfillment
✅ The “5 Fs” framework that ensures you don’t just build value—you build a life
This episode is for founders, partners, and high-level leaders who want more than just a successful exit. They want clarity, purpose, and a plan for what comes next.
🔗 Full episode notes + resources: https://ceosalesstrategies.com/selling-a-business-without-losing-yourself
📩 Contact Doug: youmatter@ceosalesstrategies.com
🌐 Connect with Justin Goodbread: justingoodbread.com
Learn more about your ad choices. Visit megaphone.fm/adchoices

Rethinking Success and Exit Strategy with Justin Goodbread
Beyond Budgets Podcast
Jun 2025

Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call
The Real Bottom Line
May 2025

#118 - Planning for Business Exit with Justin Goodbread
BCF ORG Podcast - The Business of Business
May 2025

Change as a Chance for Sustainable Growth
Bold Business Podcast
May 2025

How Justin Goodbread Built, Scaled, and Sold Businesses by Valuing Time Over Money
Super Entrepreneurs Podcast
Apr 2025

EP298 Break Through Resistance & Build a More Valuable Business with Justin Goodbread
PROFIT With A Plan
Apr 2025

Breaking Free: Building Valuable Businesses Beyond Yourself - Justin Goodbread (Full Podcast)
The Everyday Millionaire Show
Mar 2025

274: The 1 Key to an 8 Figure Exit! (w/ JUSTIN GOODBREAD!)
7 Figures Club: A Business Growth Podcast
Mar 2025

Value Acceleration Strategies & Future-Proofing Your Business with Justin Goodbread
Scale to Exit™ with Alejandra Santos
Mar 2025
Existing Podcast Guesting Pro clients only. Contact your Outreach Manager for access.
Latest episodes