Investing To Win

Justin Goodbread: The Key to Scale Any Business

Justin Goodbread · November 20, 2024

Entrepreneur · Author · Finance · Leadershipin

Interview with Justin Goodbread

Justin Goodbread: The Key to Scale Any Business

Podcast: Investing To Win

November 20, 2024 · 1 hr

Listen to Justin Goodbread on Investing To Win.

Listen

Justin Goodbread: The Key to Scale Any Business

0:00 / --:--

Investing To Win

GO TO APPLE PODCASTS →

Key topicsEmpowering Business Owners to Create ValueAs a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both. The Reality of Business TransitionsJustin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy. Preparing for a Successful Business ExitJustin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit. View all topics →

About Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

7 businesses Built and exited1M+ copies Best-selling books sold worldwide5× Top 100 Most Influential Advisor, Investopedia500+ episodes DecaMillionaire Decoded podcast

Justin Goodbread is a seasoned entrepreneur, author, and business strategist with decades of experience building, scaling, and exiting service-based businesses. He launched his first venture at just 15 years old, igniting a lifelong passion for entrepreneurship and financial independence. Over the years, Justin has built multiple companies—culminating in an eight-figure exit—solidifying his reputation as a trusted advisor to growth-minded business owners.

Justin specializes in helping service-based entrepreneurs—particularly those generating over $500,000 in annual revenue—break through plateaus, enhance enterprise value, and prepare for highly profitable exits. He is the creator of the DecaMillionaire Doctrine, a five-phase framework designed to guide business owners from operational overwhelm to strategic freedom and lasting wealth.

A two-time bestselling author, Justin shares his expertise in his books The Ultimate Sale and Your Baby’s Ugly, offering practical, actionable guidance on maximizing business value. He also hosts the long-running podcast DecaMillionaire Decoded, with over 500 episodes packed with strategies for business growth, exit planning, and leadership.

As a podcast guest, Justin delivers engaging stories, strategic insights, and a relatable approach that resonates with entrepreneurs navigating the challenges of growth and transition. His blend of real-world experience and clear communication makes him a standout voice in conversations about business strategy, legacy building, and financial freedom.

Featured onApple Featured onSpotify Featured onYouTube

View profile →

About this episode

Podcast Episode Title:"Building Value:Justin Goodbreadon Scaling, Exits, and Entrepreneurial Success"

Summary:In this episode of Investing to Win, Garrett sits down with Justin Goodbread, a seasoned entrepreneur and business coach, to discuss the transformative power of building businesses designed for success—and eventual sale. Justin shares his insights on scaling businesses, achieving lucrative exits, and aligning your business goals with your life’s purpose. Whether you're a seasoned business owner or just starting, this episode is packed with actionable strategies and inspirational stories.

Timestamps:[00:00:00] Introduction: An introduction to Justin Goodbread and his path in business.

[00:03:00] Justin’s Journey: From starting his first business at 15 to achieving multiple successful exits, including an eight-figure sale in 49 months.

[00:15:30] The Exit Myth: Why 80% of business owners never sell their business and how to break that cycle.

[00:25:45] Building for Buyers: Strategies for creating a business that’s not only profitable but also valuable and transferable.

[00:45:00] Key Takeaways: Mindset shifts, creating impact, and Justin’s definition of winning in business and life.

About the Guest: Justin GoodbreadJustin Goodbread is a celebrated entrepreneur, author, and business coach with over 30 years of experience. Having started his first business at just 15, he has since built and exited seven companies, including a recent eight-figure sale. He specializes in helping seasoned business owners increase their company’s value and prepare for successful exits. A two-time best-selling author and host of The Justin Goodbread Show, Justin is passionate about educating and inspiring entrepreneurs.

Connect with Justin:Justin's Media Profile

Website

Twitter

YouTube

Get Involved:Subscribe to the podcast for more interviews with successful and interesting people! Review and follow us on social media for the latest updates.

Subscribe & Follow:Spotify

Apple Podcasts

YouTube

Contact:For feedback or questions, reach us at https://garretwong.com/contact/

Guest: Justin Goodbread