Justin Goodbread · December 4, 2024

Podcast: Scaling Up Business with Bill Gallagher
December 4, 2024 · 45 min
Listen to Justin Goodbread on Scaling Up Business with Bill Gallagher.
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Expert in Business Value Growth and Strategic Exit Planning
7 businesses Built and exited1M+ copies Best-selling books sold worldwide5× Top 100 Most Influential Advisor, Investopedia500+ episodes DecaMillionaire Decoded podcast
Justin Goodbread is a seasoned entrepreneur, author, and business strategist with decades of experience building, scaling, and exiting service-based businesses. He launched his first venture at just 15 years old, igniting a lifelong passion for entrepreneurship and financial independence. Over the years, Justin has built multiple companies—culminating in an eight-figure exit—solidifying his reputation as a trusted advisor to growth-minded business owners.
Justin specializes in helping service-based entrepreneurs—particularly those generating over $500,000 in annual revenue—break through plateaus, enhance enterprise value, and prepare for highly profitable exits. He is the creator of the DecaMillionaire Doctrine, a five-phase framework designed to guide business owners from operational overwhelm to strategic freedom and lasting wealth.
A two-time bestselling author, Justin shares his expertise in his books The Ultimate Sale and Your Baby’s Ugly, offering practical, actionable guidance on maximizing business value. He also hosts the long-running podcast DecaMillionaire Decoded, with over 500 episodes packed with strategies for business growth, exit planning, and leadership.
As a podcast guest, Justin delivers engaging stories, strategic insights, and a relatable approach that resonates with entrepreneurs navigating the challenges of growth and transition. His blend of real-world experience and clear communication makes him a standout voice in conversations about business strategy, legacy building, and financial freedom.
How can entrepreneurs ensure their businesses are sellable in any market?
In this episode,Justin Goodbreadshares his expertise on scaling businesses and maximizing their value. He discusses the importance of planning for an exit, avoiding owner dependence, and leveraging value drivers to create a sellable company. Through personal anecdotes and practical strategies, Justin offers a roadmap for entrepreneurs to achieve freedom and financial success.
Justin Goodbread is an entrepreneur, author, and business advisor. Having built and sold multiple companies, Justin brings a passionate, hands-on approach to helping other entrepreneurs grow their businesses profitably while creating sustainable value.
Key topics explored in this episode:
- The difference between a profitable business and a valuable one.
- Why 80% of a business owner’s net worth is often tied up in their company.
- Why only a fraction of owners are satisfied with their exit price.
- The dangers of owner dependence and how to overcome it.
- Stories of entrepreneurs who successfully pivoted during crises.
- How to balance passion for business with personal priorities.
- Why you should sell your business when you don’t have to.
Chapters in this episode:
(02:30) Justin Goodbread’s Entrepreneurial Journey
(08:15) The Shocking Truth About Business Value Statistics
(15:00) Why Most Businesses Aren’t Sellable
(21:45) How to Avoid Owner Dependence
(37:00) The Importance of Work-Life Balance for Entrepreneurs
Thanks to Justin Goodbread for being on the show!
Learn about Justin’s Value Growth Academy: https://www.justingoodbread.com/academy
Connect with Justin on LinkedIn: https://www.linkedin.com/in/justingoodbread/
Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.
Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop
Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall
Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach
Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.
Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.
Subscribe via Spotify: https://spoti.fi/3PGhWPJ
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Bill on Facebook: https://www.facebook.com/billgall/
Bill on Twitter/X: https://twitter.com/billgall
This episode was produced by Story On Media & Marketing: https://www.successwithstories.com
Mentioned in this episode:
PhD Research on CEOs
Quick favor: I'm in the middle of my doctoral research, and I need CEOs
Here's the question: is there a point where working more hours actually indicates a worse leader? Nobody has measured it. I'm measuring it.
If you're a CEO or president with at least ten people in the business and three direct reports, it takes just a few minutes. And Your team answers a few anonymous questions.
What you get back is a report comparing how you rate yourself to how your team rates you. That gap is usually the interesting part.
ScalingCoach.com/study
Guest: Justin Goodbread
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