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Justin Goodbread

Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

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Justin Goodbread Podcast Episodes

Scaling Up Business with Bill Gallagher

Scaling Up Business with Bill Gallagher

Maximizing Business Value with Justin Goodbread

December 4, 2024

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About this episode

How can entrepreneurs ensure their businesses are sellable in any market?

In this episode, Justin Goodbread shares his expertise on scaling businesses and maximizing their value. He discusses the importance of planning for an exit, avoiding owner dependence, and leveraging value drivers to create a sellable company. Through personal anecdotes and practical strategies, Justin offers a roadmap for entrepreneurs to achieve freedom and financial success.

Justin Goodbread is an entrepreneur, author, and business advisor. Having built and sold multiple companies, Justin brings a passionate, hands-on approach to helping other entrepreneurs grow their businesses profitably while creating sustainable value.

Key topics explored in this episode:

- The difference between a profitable business and a valuable one.

- Why 80% of a business owner’s net worth is often tied up in their company.

- Why only a fraction of owners are satisfied with their exit price.

- The dangers of owner dependence and how to overcome it.

- Stories of entrepreneurs who successfully pivoted during crises.

- How to balance passion for business with personal priorities.

- Why you should sell your business when you don’t have to.

Chapters in this episode:

(02:30) Justin Goodbread’s Entrepreneurial Journey

(08:15) The Shocking Truth About Business Value Statistics

(15:00) Why Most Businesses Aren’t Sellable

(21:45) How to Avoid Owner Dependence

(37:00) The Importance of Work-Life Balance for Entrepreneurs

Thanks to Justin Goodbread for being on the show!

Learn about Justin’s Value Growth Academy: https://www.justingoodbread.com/academy

Connect with Justin on LinkedIn: https://www.linkedin.com/in/justingoodbread/

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.

Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.

Subscribe via Spotify: https://spoti.fi/3PGhWPJ

Subscribe via Apple Podcasts: https://apple.co/3PKe00u

Bill on Facebook: https://www.facebook.com/billgall/

Bill on Twitter/X: https://twitter.com/billgall

This episode was produced by Story On Media & Marketing: https://www.successwithstories.com

Mentioned in this episode:

Busy is Broken book

Our new book, Busy is Broken, coming this September. Sign up for the release at busyisbroken.com

Q20 Diagnostic Offer

Stuck? Q20 Growth Diagnostic will give you a fresh perspective and it's free.

ScalingCoach.com/Q20

Justin Goodbread Podcast Episodes

Beyond Budgets Podcast

Rethinking Success and Exit Strategy with Justin Goodbread

Beyond Budgets Podcast

Jun 2025

CEO Sales Strategies

How to Exit Without Losing Your Identity | Justin Goodbread [Episode 189]

CEO Sales Strategies

Jun 2025

The Real Bottom Line

Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call

The Real Bottom Line

May 2025

BCF ORG Podcast - The Business of Business

#118 - Planning for Business Exit with Justin Goodbread

BCF ORG Podcast - The Business of Business

May 2025

Bold Business Podcast

Change as a Chance for Sustainable Growth

Bold Business Podcast

May 2025

Super Entrepreneurs Podcast

How Justin Goodbread Built, Scaled, and Sold Businesses by Valuing Time Over Money

Super Entrepreneurs Podcast

Apr 2025

PROFIT With A Plan

EP298 Break Through Resistance & Build a More Valuable Business with Justin Goodbread

PROFIT With A Plan

Apr 2025

The Everyday Millionaire Show

Breaking Free: Building Valuable Businesses Beyond Yourself - Justin Goodbread (Full Podcast)

The Everyday Millionaire Show

Mar 2025

7 Figures Club: A Business Growth Podcast

274: The 1 Key to an 8 Figure Exit! (w/ JUSTIN GOODBREAD!)

7 Figures Club: A Business Growth Podcast

Mar 2025

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Latest video

Why You're Probably Focusing on the WRONG Metric for Success

Why You're Probably Focusing on the WRONG Metric for Success

Latest episodes

Beyond Budgets Podcast

Rethinking Success and Exit Strategy with Justin Goodbread

Beyond Budgets Podcast

CEO Sales Strategies

How to Exit Without Losing Your Identity | Justin Goodbread [Episode 189]

CEO Sales Strategies

The Real Bottom Line

Episode 146 - Your Baby’s Ugly – Why Business Owners Need a Wake-Up Call

The Real Bottom Line

View all episodes →

Key topics

The Reality of Business Transitions

Justin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy.

Empowering Business Owners to Create Value

As a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both.

Preparing for a Successful Business Exit

Justin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit.

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