Airline Loyalty Programs - their Role, Positioning and Potential for Even Greater Profits

Mark Ross-Smith is a global leader in the airline loyalty industry, with a passion for delivering value to both travellers and airlines. As the CEO and Co-Founder of Loyalty Data Co, Mark is shaking up the industry with his cutting-edge loyalty platform, StatusMatch.com. With over a decade of experience in the industry, Mark has a proven track record of success, having led the Malaysia Airlines Enrich Loyalty Program to consecutive years of financial growth. He was also the CEO of a leading high-tech start-up, where he harnessed the power of big data to drive incremental revenue for Telstra, Optus, and Vodafone.

Mark is a sought-after speaker and thought leader, known for his unique approach to loyalty innovation. He's been featured in major media outlets such as CNN, BBC, The Economist, and Financial Times, and has published numerous papers and articles on airline loyalty on his website, www.traveldatadaily.com. In 2022, Mark was also awarded Loyalty Magazine's prestigious "Loyalty Royalty" 30 Under 40 Award.

Mark's entrepreneurial journey has been nothing short of impressive. He co-founded and sold the largest Australian-owned social network, which had over 800,000 members and major global brands as customers. He's now focused on airline and loyalty data and has published over 50 thought-leadership articles on airline loyalty and big data monetization.