The airline loyalty status is held by the most valuable global travelers, who represent 30-40% of airline revenue. Mark Ross-Smith and his company, Loyalty Data Co, have demonstrated their expertise…
A study by the Hotel Loyalty Report found that hotels with loyalty programs had an average occupancy rate of 75%, while those without programs had an average occupancy rate of 68%. This suggests that…
The status cliff refers to the loss of status, benefits, and rewards that frequent travelers face when their loyalty program changes, merges, or is discontinued.
AI and big data are transforming the way loyalty programs are managed and operated. For example, the use of AI-powered chatbots and virtual assistants is allowing companies to automate routine tasks…
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