Mark Ross Smith

Status match and airline loyalty programs with an industry leader. Also, an alleged export control violation involving Russia, a hydrogen-powered regional airliner takes flight, Jetblue court cases, and an FAA system problem impacts check rides. We also have an Australia News Desk report from Avalon and a visit to an El Al MRO shop.

Guest

Mark Ross-Smith is an award-winning global airline loyalty industry leader. He’s an author, the founder of industry news site Travel Data Daily, and the CEO of Status Match.com, which helps switch loyalty tier status to a new airline or hotel. Mark has 20 years of experience leading loyalty programs in telecoms and travel, most recently at Malaysian Airlines. He’s published dozen of papers and articles on airline loyalty and is a frequent speaker at conferences and other events.

Mark describes the “status cliff” faced by airlines and customers. As the pandemic halted travel, airlines extended customer loyalty status. Now that demand has returned, airlines don’t want to extend status for free. Large numbers of customers have been or are in danger of being downgraded.

We also learn that an airline’s loyalty program is sometimes valued higher than the airline’s operations. Credit cards are a high-margin business for airlines and contribute significantly to an airline’s valuation. We wonder if airlines these days airlines, or are they marketing companies and loyalty programs that have an airline division? Mark explains that regardless, airlines need to provide the kind of service that makes the loyalty program attractive to their customer demographics.

Mark tells us about the concept of the status match. This is where one loyalty program gives you some status based on the status you have with another. It’s a process that shifts consumer behavior and Mark explains why airlines (and hotels) engage in this practice, and what it means for the consumer. For a fee, StatusMatch.com may be able to arrange one for you.

Aviation News

2 Americans arrested for allegedly sending aviation technology to Russia

The charges include exporting controlled goods without a license, falsifying and failing to file electronic export information, and smuggling goods contrary to US law. US-based KanRus Trading Company allegedly sold equipment to Russian companies and provided repair services for Russian aircraft. Prosecutors say the pair concealed who their clients were, lied about how much the products cost, and they were paid through foreign bank accounts. All this to circumvent U.S. sanctions.

First hydrogen-powered airplane takes flight in Moses Lake

The 40-passenger regional airliner flew for 15 minutes using hydrogen fuel cell propulsion.  Universal Hydrogen developed the plane, nicknamed Lightning McClean. A fuel cell electric powertrain replaces the existing turboprop engines. The FAA granted Universal Hydrogen approval for the test flight under a special airworthiness certificate. The flight test campaign is expected to run through 2025, followed by entry into passenger service of ATR 72 regional aircraft that same year converted to run on hydrogen.

JetBlue is at the center of two cases that could remake the industry

JetBlue is deeply into a pair of high-profile antitrust cases that some say could redefine the way U.S. airlines compete. In one case, the Justice Department is looking at JetBlue’s Northeast alliance with American Airlines where the two airlines coordinate schedules and share revenue on selected Northeast routes. The airlines call it an alliance. The DOJ says it’s a de facto merger. In the other case, JetBlue seeks to merge with Spirit Airlines. The DOJ hasn’t yet said what it will do.

Check Rides Grind to a Halt When the IACRA System Coughs

It’s not a NOTAM system crash this time, it’s the FAA’s Integrated Airman Certification and Rating Application system (IACRA) that is failing. Without IACRA, designated pilot examiners are having difficulty performing check rides. The FAA confirmed that the IACRA system lost some data.

Australia News Desk

The Australian International Air Show made a triumphant return after a covid interrupted four-year break, and Grant and Steve were there to take in all the action.

The event is located at Avalon Airport, roughly 60 kilometres southwest of Melbourne, and is a major event on the world air show calendar.  This year saw attendance from many nations including the United States, Canada, the UK, New Zealand, Japan, Germany, and South Korea.

Standout displays included the Republic of Korea Air Force Black Eagles, RAAF F-35A and  F-18F’s, USAF F-22, Air Race World Champion Matt Hall, and aerobatics ace Paul Bennet.

Ostensibly a trade, government, and business exposition, it runs across six days, culminating in two and a half public open days, where the aerial action kicks into high gear.

In this report, the guys discuss some of the military announcements made during the show, take in the impressive array of USAF tankers that made the trip, and a new remote-operated aircraft designed and built by the ADF for ISR operations, which cost only $AU50,000 each.

Finally, they catch up with veteran air show commentator Peter Meehan, who’s retiring from his role as the voice of Avalon after more than 30 years, and his successor, well-known aviation writer and radio presenter Tony Moclair.

Steve Visscher and Grant McHerron.

F-35 at Avalon.

Action at Avalon 2023.

Aircraft images by Wayne Nugent and Victor Pody.

El Al MRO Facility

Brian Coleman talks with Max Flight about his visit to an El Al MRO facility in Tel Aviv.

Hosts this Episode

Max Flight, Rob Mark, and David Vanderhoof.  Contributions by Grant McHerron, Steve Visscher, and Brian Coleman.