Mark Ross Smith

Award Winning Loyalty Data Thought Leader

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Mark Ross Smith Podcast Episodes

Spark Plug

Mark Ross-Smith

April 28, 2023

About this episode

Mark Ross-Smith is an award-winning global airline loyalty industry leader, and he is CEO & Co-founder at StatusMatch.com, helping airlines grow and manage their most valuable customers. Mark has worked with major brands like Emirates, Lufthansa, Air Canada, Frontier, Spirit, El Al, Copa, Royal Air Maroc, LATAM & more. Known as “Mr Loyalty”, Mark is the most followed airline loyalty leader on social media, and he won Loyalty Magazine’s ‘Loyalty Royalty’ 30 under 40 Award in 2022.

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Spark Plug is brought to you by SnowShoe.io, the leading provider of SparkLoyalty -- the leading retail loyalty and customer engagement system. 3 million happy shoppers around the world use Spark systems today.

Mark Ross Smith Podcast Episodes

Transactional VS Emotional Customer Loyalty Featuring Mark Ross-Smith

Amazing Business Radio

May 2023

How did Mark Ross Smith revolutionize the airline industry's rewards programs with Status Match?

First Customers

May 2023

2023 EP468 Mark Ross Smith - Innovation in the Travel Industry

Talking with the Experts

Apr 2023

Episode 129: The Future of Status Matching with Mark Ross-Smith

Geobreeze Travel

Apr 2023

32 - A Look at Loyalty Programs with Mark Ross-Smith

Flying Smarter: Air Travel Explained

Mar 2023

Status Match

Airplane Geeks Podcast

Mar 2023

Interview with Mark Ross-Smith, CEO & Co-founder at Loyalty Data Co | Ep. #331

Hospitality Property School

Feb 2023

What You Might Not Know About Airline Loyalty Programs

A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

Feb 2023

169 - Are airline loyalty businesses worth more than the airline itself with Mark Ross-Smith

The Merged Marketing Podcast

Feb 2023

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Latest video

Mr. Mark Ross Smith in Episode 44th | AVIAPRENEURS

Latest episodes

Transactional VS Emotional Customer Loyalty Featuring Mark Ross-Smith

Amazing Business Radio

How did Mark Ross Smith revolutionize the airline industry's rewards programs with Status Match?

First Customers

2023 EP468 Mark Ross Smith - Innovation in the Travel Industry

Talking with the Experts

View all episodes →

Key topics

Disruptive Trends in Loyalty: Innovating to Drive Customer Engagement

The airline loyalty status is held by the most valuable global travelers, who represent 30-40% of airline revenue. Mark Ross-Smith and his company, Loyalty Data Co, have demonstrated their expertise in this area by delivering thousands of high-value travelers to Canada in 2021/2022 through their platform, Status Match.com, in conjunction with Destination Canada and Air Canada.

Delivering Increased Revenue through Loyalty Programs

A study by the Hotel Loyalty Report found that hotels with loyalty programs had an average occupancy rate of 75%, while those without programs had an average occupancy rate of 68%. This suggests that loyalty programs can help hotels fill more rooms and generate more revenue.

The Status Cliff - Understanding and Managing the Looming Threat to Loyalty Managers

The status cliff refers to the loss of status, benefits, and rewards that frequent travelers face when their loyalty program changes, merges, or is discontinued.

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