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Mark Ross Smith

Mark Ross Smith

Award Winning Loyalty Data Thought Leader

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Mark Ross Smith Podcast Episodes

Geobreeze Travel

Geobreeze Travel

Episode 129: The Future of Status Matching with Mark Ross-Smith

April 16, 2023

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About this episode

Mark Ross-Smith, founder of Travel Data Daily and CEO of StatusMatch.com, has run airline loyalty programs, consulted & advised across airline, hotel & telco industries. Mark is a globally recognised, award-winning airline loyalty thought-leader, and known as one of the 'brightest minds in loyalty. Mark’s unique approach to loyalty has received industry acclaim and his work is referenced in major media including CNN, BBC, South China Morning Post, The Star, The Economist, Financial Times, Executive Traveler, Skift and many more.

In this episode, Mark and I discuss the past, present, and future of status matching and what to possibly expect from different loyalty programs if you want to get those coveted upgrades and other extra perks on your next flight or hotel stay.

One of my favorite statuses is Hyatt Globalist, and one thing that makes earning status easier with Hyatt is having a World of Hyatt credit card. By putting expenses on the Hyatt business or personal cards, you can effectively get the requirements for earning Hyatt status reduced. If you’re a business owner with large expenses, you can earn Hyatt Globalist status through the Hyatt Business Card, even if you’ve never stayed at a Hyatt hotel before!

Remember, if you decide to apply for the Hyatt business card, Hyatt personal card, or any other card, never apply directly through Google – always use a friend or creator’s referral link.

If you are interested in supporting this show when you apply for your next card, check out geobreezetravel.com/cards and if you’re not sure what card is right for you, I offer free credit card consultations at geobreezetravel.com/consultations !

World of Hyatt business card: https://milevalue.com/creditcards/hyatt-business-card/?aff=gbt

World of Hyatt personal card: https://milevalue.com/creditcards/world-of-hyatt-card/?aff=gbt

You can find Mark at: https://twitter.com/drdoot

You can find Julia at:

Free Course: https://www.geobreezetravel.com/starthere

Waiting List for The Points Accelerator: https://www.geobreezetravel.com/waitlist

Instagram: https://www.instagram.com/geobreezetravel

Credit card links: https://www.geobreezetravel.com/cards

Patreon: https://www.patreon.com/geobreezetravel

Award travel coaching call: https://www.geobreezetravel.com/calendly

Sign up for the newsletter and get exclusive access to sign up for free coaching calls: https://www.geobreezetravel.com/free-coaching

Geobreeze Travel is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as milevalue .com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress .com to learn more.

Mark Ross Smith Podcast Episodes

Amazing Business Radio

Transactional VS Emotional Customer Loyalty Featuring Mark Ross-Smith

Amazing Business Radio

May 2023

First Customers

How did Mark Ross Smith revolutionize the airline industry's rewards programs with Status Match?

First Customers

May 2023

Spark Plug

Mark Ross-Smith

Spark Plug

Apr 2023

Talking with the Experts

2023 EP468 Mark Ross Smith - Innovation in the Travel Industry

Talking with the Experts

Apr 2023

Flying Smarter: Air Travel Explained

32 - A Look at Loyalty Programs with Mark Ross-Smith

Flying Smarter: Air Travel Explained

Mar 2023

Airplane Geeks Podcast

Status Match

Airplane Geeks Podcast

Mar 2023

Hospitality Property School

Interview with Mark Ross-Smith, CEO & Co-founder at Loyalty Data Co | Ep. #331

Hospitality Property School

Feb 2023

A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

What You Might Not Know About Airline Loyalty Programs

A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

Feb 2023

The Merged Marketing Podcast

169 - Are airline loyalty businesses worth more than the airline itself with Mark Ross-Smith

The Merged Marketing Podcast

Feb 2023

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Latest video

Mr. Mark Ross Smith in Episode 44th | AVIAPRENEURS

Mr. Mark Ross Smith in Episode 44th | AVIAPRENEURS

Latest episodes

Amazing Business Radio

Transactional VS Emotional Customer Loyalty Featuring Mark Ross-Smith

Amazing Business Radio

First Customers

How did Mark Ross Smith revolutionize the airline industry's rewards programs with Status Match?

First Customers

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Mark Ross-Smith

Spark Plug

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Key topics

Disruptive Trends in Loyalty: Innovating to Drive Customer Engagement

The airline loyalty status is held by the most valuable global travelers, who represent 30-40% of airline revenue. Mark Ross-Smith and his company, Loyalty Data Co, have demonstrated their expertise in this area by delivering thousands of high-value travelers to Canada in 2021/2022 through their platform, Status Match.com, in conjunction with Destination Canada and Air Canada.

Delivering Increased Revenue through Loyalty Programs

A study by the Hotel Loyalty Report found that hotels with loyalty programs had an average occupancy rate of 75%, while those without programs had an average occupancy rate of 68%. This suggests that loyalty programs can help hotels fill more rooms and generate more revenue.

The Status Cliff - Understanding and Managing the Looming Threat to Loyalty Managers

The status cliff refers to the loss of status, benefits, and rewards that frequent travelers face when their loyalty program changes, merges, or is discontinued.

View all topics →