Sound Judgement — The Cognitive Psychology Behind Which Guests Listeners Remember

Why Listeners Remember Some Guests: Applying memory research to interview preparation

Graham Brown studied Artificial Intelligence and Cognitive Psychology at Sussex, then spent 503 episodes of Asia Tech Podcast watching which guests audiences actually recalled a week later. Most leaders prepare to be understood, he argues, when the harder problem is being remembered, and the two demand opposite things from a sentence. He points to the specific moves that survive in memory: a concrete number, a named moment, an argument the listener can disagree with. He contrasts a rehearsed executive answer with an unpolished one from his own show and shows why the second one sticks. Listeners get a test they can run on their own talking points before their next interview.

About Graham Brown

Graham Brown, podcast guest

Author and Podcast Guesting Specialist for Corporate Leaders

2001 Founded mobileYouth16 books Published author250+ clients Served across 60 countriesUniversity of Sussex AI & Cognitive Psychology graduate

Graham Brown is an author and founder of Podcast Guesting Pro who helps corporate leaders, founders, and storytellers get booked on aligned podcasts and build thought leadership.

He began his career studying youth mobile behaviour and founded mobileYouth in 2001 to understand youth marketing and mobile culture; that early work serving clients such as Nokia, Vodafone, MTV, and Disney shaped his focus on audience insight.

Over time he moved from youth research into audio after seeing business leaders struggle to communicate authentically at scale, which led him to found a full-service corporate podcast agency and develop programs to train hosts and producers.

His route into podcasting combines formal study in Artificial Intelligence and Cognitive Psychology at the University of Sussex and Entrepreneurship training at Harvard Business School Online with decades of client-facing agency work.

He helps corporate leaders, startup founders, and storytellers find their voice. He leads Pikkal & Co, an award-winning corporate podcast agency, and runs Podcast Guesting Pro.

He previously hosted Asia Tech Podcast and previously grew mobileYouth to over 250 clients in 60 countries; his agencies operate from Singapore with partner studios across Australia, Austria, Canada, Croatia, Ireland, Sweden, the UAE, the UK, and the USA.

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