Graham Brown’s publications

If customers LIKE your brand, be afraid. Be very afraid If customers LIKE your brand, be afraid. Be very afraidIn a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where less than 1% of young people trust advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist.What is Brand Love?* There are 18,000,000 photos on Instagram tagged #starbucks. Not one is paid for by Starbucks.* When Chinese mobile brand Xiaomi launched their new tablet, stock sold out in 2.7 seconds* Monster Energy drinks has become the most successful energy drinks brand in the US, without a single dollar spent on advertising* LEGO continues to defy critics and analyst expectations selling billions of dollars of analog toys in the digital age.All these stories are made possible by Brand Love. Fans don't just "like" these brands, they love them. And the good news is that it's neither expensive or exclusive to cool cutting-edge brands. Brand Love is as achievable to all brands. Whether you're an airline or selling energy drinks, Brand Love is a guide to help you build a brand worth talking about. Written by an ex-telecoms CEO, the head of marketing for one of the world's fastest growing soda brands and a digital anthropologist, Brand Love is a journey that takes you around the world from the US to China in search of the brands both fans and industry analysts are talking about. What Questions does this Book Answer?* What is Brand Love?* Why do some brands have it while others are just "liked"?* How can you replicate their success formula?Brand Love answers these 3 questions through case studies of brands doing it right; brands well-adapted to the digital age; brands that can build billion dollar market caps without significant sums spent on advertising; and brands that defy the expectations of both investors and their category by breaking all the rules.Brands Featured in this BookBrands mentioned in this book: 7-11, Amazon, Apple, Best Buy, British Airways, Chipotle Mexican Grill, Converse, Cisco, Coke, Delta, Disney, Ford, GoPro, Kodak, LEGO, Mattel, McDonalds, Microsoft, Minecraft, Monster Energy Drinks, Nokia, Pepsi, Pure Digital, Red Bull, Samsung, Shake Shack, Skinny Mobile, Southwest Airlines, Starbucks, Wahoo's Fish Tacos, Xiaomi, Zappos.Now Includes Free PresentationDownload the book and get access to an exclusive 26 slide high-resolution PDF presentation on Brand Love. Use this bonus presentation to share the message with your own team, in your marketing material or at your next conference. What is Brand Love? What Questions does this Book Answer? Brands Featured in this Book Now Includes Free Presentation

How to Engage the $10 Trillion Youth Market How to Engage the $10 Trillion Youth MarketAre you frustrated with your efforts to get youth interested in your marketing?Are you living in constant fear of the next technology or consumer trend that could radically change your marketing mix for Generation Y?Do you feel that great youth marketing can appear obscure or difficult to quantify? It can seem like a mystical art, performed by sorcerers, that works for other businesses but not yours?There was a time you could engage youth by partnering with a good ad agency, getting your "big idea" airplay on MTV or creating some cool "experiential" campaign... but not anymore.The rules have changed.The average American sees 170,000 marketing messages by her 17th birthday. She only pays attention to 5% of the information she is "aware of". Think about that. A whole generation of old-school marketers face being wiped out because they built their business on awareness.Get This Short GuideIn this short guide, I'll explode each one of the biggest myths surrounding Gen Y. With each reality check, I'll give you a more informed overview of how they think, interact and respond to brand marketing.About Me, Graham Brown* Digital anthropologist, author and researcher with a background in psychology and social technology* 15 Years writing and research at mobileYouth* Client roster includes Microsoft, Vodafone, Nokia, Visa, UNICEF, Intel, Telenor, Amazon, Hewlett Packard, Dell, Google* Former advisor to United Nations on youth technology programs* Judge on Mobile Marketing Association's Award Panel* Author of books "The Youth Marketing Handbook", "Youth Marketing 101", "Fans: from Liked to Loved", "Many to Many" and "All is Social"* Over 10,000 connections on LinkedinWhat Industry Colleagues Said About Me"When introduced to some mobile biz dev expert or fanciful global brand director, the first filter I apply is: 'oh, you must know my mate Graham?' There is no excuse to not know him, especially as he has long shared his insights, stories, pictures, and deep knowledge with one and all." - Edward O'Meara, SVP Wunderman Network"We invited Graham to Finland to give a key note speech on youth marketing. He received excellent feedback from the audience as well as provided us with brilliant insights on youth marketing." - Mikko Ampuja, Youth Marketing Insights Finland“He’s surely one of the most knowledgeable people that truly get the youth mindset, having worked in the youth space for over a decade” - Marc Kornberger, CEO Student Village“You connect the dots all over the world and share it with others. It’s in the frontline, it’s integral to what’s happening.” - John Waraniak, SVP Technology, SEMA“Worked with our team in a professional and methodical manner which we found valuable and inspiring.” - Daniele Roma, Segment Manager, Nokia Brasil“Very helpful in the development of Vodafone’s approach to delivery of content in a responsible manner” - Caroline Dewing, Corp Comm Mgr VodafoneWhat Readers Said About My Books“If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy this book before advertising agencies find a way to silence them forever” - Jamal Benmiloud VP Marketing, Monster Energy Drinks“Graham Brown paints a remarkable series of stories that gets the reader right into the minds of young people.” - Marc Kornberger, CEO Student Village“This book offers instant texture to anyone confused by THE core technology driver: MobileYouth.”- Edward O’Meara, SVP Wunderman Network and Global Marketing Director GSMA“We had amazing success based on your Youth Marketing Handbook, so much so that it showed the ineffective results from a large agency approach” - Paul O’Shannessey, CEO & Founder Skinny Mobile Get This Short Guide About Me, Graham Brown What Industry Colleagues Said About Me What Readers Said About My Books

Customers Don't Wake Up Thinking About Brands Anymore Customers Don't Wake Up Thinking About Brands AnymoreWant to create powerful brand conversations but don't know where to start?Worried about losing control of your brand in the social media space?Just how are you supposed to create conversations when today's customers don't want conversations with brands?Learn How to Tell Stories in the Social EraThis short guide will show you:* How to get customers to pay attention to your marketing messages by making them part of the story* How storytelling remains a powerful tool in creating value and how to use it effectively in the social era* How and why customers recommend brands and how you can leverage word of mouth About Graham Brown* Digital anthropologist, author and researcher with a background in brand marketing, psychology and social technology* 15 Years writing and research at mobileYouth* Client roster includes Microsoft, Vodafone, Nokia, Visa, UNICEF, Intel, Telenor, Amazon, Hewlett Packard, Dell, Google* Former advisor to United Nations on youth technology programs* Judge on Mobile Marketing Association's Award Panel* Author of books "The Youth Marketing Handbook", "Youth Marketing 101", "Fans: from Liked to Loved", "Many to Many" and "All is Social"* Over 10,000 connections on LinkedinWhat Industry Colleagues Said About The Author"When introduced to some mobile biz dev expert or fanciful global brand director, the first filter I apply is: 'oh, you must know my mate Graham?' There is no excuse to not know him, especially as he has long shared his insights, stories, pictures, and deep knowledge with one and all." - Edward O'Meara, SVP Wunderman Network"We invited Graham to Finland to give a key note speech on youth marketing. He received excellent feedback from the audience as well as provided us with brilliant insights on youth marketing." - Mikko Ampuja, Youth Marketing Insights Finland“He’s surely one of the most knowledgeable people that truly get the youth mindset, having worked in the youth space for over a decade” - Marc Kornberger, CEO Student Village“You connect the dots all over the world and share it with others. It’s in the frontline, it’s integral to what’s happening.” - John Waraniak, SVP Technology, SEMA“Worked with our team in a professional and methodical manner which we found valuable and inspiring.” - Daniele Roma, Segment Manager, Nokia Brasil“Very helpful in the development of Vodafone’s approach to delivery of content in a responsible manner” - Caroline Dewing, Corp Comm Mgr VodafoneWhat Readers Said About Brown's Other Books“If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy this book before advertising agencies find a way to silence them forever” - Jamal Benmiloud VP Marketing, Monster Energy Drinks“Graham Brown paints a remarkable series of stories that gets the reader right into the minds of young people.” - Marc Kornberger, CEO Student Village“This book offers instant texture to anyone confused by THE core technology driver: MobileYouth.”- Edward O’Meara, SVP Wunderman Network and Global Marketing Director GSMA“We had amazing success based on your Youth Marketing Handbook, so much so that it showed the ineffective results from a large agency approach” - Paul O’Shannessey, CEO & Founder Skinny Mobile“Anyone needing to market their product to a young demographic has simply got to check out this book” - Nick H. Amazon“Brown gets to the prime motivators: he is focused on the why, and what mobile use means to young people around the world. He generally looks at this adoption as beneficial and, frankly, inevitable despite earlier generations’ concern about such technological progress polluting our youths’ minds.” - Amazon Review Learn How to Tell Stories in the Social Era About Graham Brown What Industry Colleagues Said About The Author What Readers Said About Brown's Other Books

Wouldn’t it be wonderful if you could travel the world? Wouldn’t it be wonderful if you could travel the world?You’ve always dreamed about it but there’s always something that derails your plans. Or should I say someone?If you want to go but you haven’t packed your bags yet, this book is for you.This book is the motivation you need to make your travel dreams come true. This book will give you the self-belief to overcome the doubts, critics and naysayers. This book will show you why traveling the world will be the best decision you’ll ever make.* Read this book and face your critics with confidence. Wipe the smile off their face.* Read this book and start creating the adventure of a lifetime with your loved ones.* Read this book and create memories and experiences through which you’ll grow, evolve and see the world differently.A Guide to Making the Right DecisionSelling up and traveling was the scariest decision I ever made. It was the best decision. That's why we need trusted advice and wisdom to hand to help us through these tough decisions. I wrote this short guide to give you the confidence that you, too, can do something amazing. I won't tell you how to do it, rather I'll tell you why you should do it, because just getting to the first base can be the hardest part of the journey.If you plan to travel, buy this book. I'll share with you key reasons why making the leap of faith will also make you grow as a person, strengthen your character and open your eyes to things you've never seen before.If you already traveling, buy this book and keep it with you always. There will be highs and lows and it's when you hit the bottom that you'll need to turn to a book like this to remember why you're doing this.If you know someone who's thinking of travel but needs a gentle nudge, buy this book for them. They might just need to know that it's not impossible, and traveling may well be the best decision they ever make. A Guide to Making the Right Decision

Long Term Travel: Where do you start? Long Term Travel: Where do you start?Do you dream of long term travel but don’t know where to start? Want to go on a trip around the world but not sure how to finance it? Want to quit your job and travel long term but don’t know what’s involved? Money, flights, accommodation, visas, health insurance… the list can be endless and daunting.Your First 50 StepsIn this book road-tripping entrepreneur, Graham Brown, will show you the first 50 steps you can take towards Location Independence delivering sound advice on how to plan, finance and bulletproof your travel. Whether you’re going next week or planning in 5 years time, you’ll find valuable advice in this introduction guide aimed at all levels – from beginners to advanced offshore entrepreneurs.Sample Steps* Plan your itinerary* Research visa options* Start a Location Independent Business* Learn your new tax obligations* Find cheap flights* Book accommodation* Set up a mail scanning service* Get your International Driver's Permit* Recruit a local Virtual Assistant* Get a Payoneer card Your First 50 Steps Sample Steps

Wouldn't it be great if you could live and work anywhere in the world? Wouldn't it be great if you could live and work anywhere in the world?Do you love to travel? Or, have you always wished you could travel without worrying about the expenses? Maybe you have to travel to meet business partners and investors? Regardless of your reason, you can now travel further and longer without breaking the bank! What’s more, you can earn money while doing so! How can you do this? "Fire Your Boss, Sell Your Car, Travel the World" will tell you how! How to become Location IndependentWritten by road tripping entrepreneur Graham Brown, "Fire Your Boss, Sell Your Car, Travel the World" is a guide designed to help you discover location independence. What does this mean? The book will tell you the secrets on how to work and live anywhere in the world. It will show you how to avoid committing the same mistakes that a lot of people make e.g. burning through your savings, forfeiting your career or traveling to the wrong places. Download the author’s experience of setting up businesses and traveling all over the world in this comprehensive guide. You’ll learn how to travel 3 months, 12 months or even 12 years, if you so wish, and make money at the same time. The guide contains valuable hacks, information and advice to turn your dream of living and working anywhere in the world into reality. The world awaits...* You could be living in Fiji or Mauritius and running an online yoga business in Australia.* You could be traveling Europe for a year and making money while you sleep from your investment income.* You could be traveling around South East Asia and selling Ebooks while working as an online English teacher* You could be traveling through the remote Himalayan kingdoms of Tibet, Nepal and Bhutan and still be selling jewelry from your online store.* You could be enjoying beach life down in Cancun, Mexico and managing a successful online consultancy.Here's the good news* You don't have to be a millionaire.* You don't even need money in the bank.* You could be a student, an employee or a business owner.You just need to know how to earn money online, manage your finances and travel intelligently. Here's what you will learn* How to turn your experience into a sale-able product* How to start a business even if you're an employee* How to start another business even if you're already a business owner* How to avoid burning through your savings* How to make money while you sleep* How to save enough money for travel* How to live in a cheap country but earn in an expensive one* How to get the right visas for your travel* How to get more travel bang for your buck* How to choose the best airfares and airlines* How to choose the best places to live for your lifestyle requirements* How to redirect postal mail and telephones wherever you are in the world* How to hire a local virtual assistant to help you settle in your new place* How to offshore your business, be more tax efficient and protect your privacy* How to learn languages, even if you were lousy at school* How to be a traveler not a tourist* How to stay safe on the road, avoiding crime and disease hotspots...and more!Who is This Book For?You could be a freelancing digital nomad, a work-at-home mom, an entrepreneur already on the road, an employee wanting to change her circumstances or a student thinking about his next steps. You could be a teenager, a 30 something professional with family or retired. If you want to travel long term - this book was written for you. Why you should get this guideFrom starting your journey into Location Independence to advanced topics like internationalizing your finances, this guide will provide you with advice and tips based on years of research and experience.This guide will show you how you can travel on your own terms, create your own income streams and build the How to become Location Independent The world awaits... Here's the good news Here's what you will learn Who is This Book For? Why you should get this guide

Learn the Public Speaking Secrets of the Pros Learn the Public Speaking Secrets of the ProsDo you want to wow them on stage, impress them in the boardroom or engage them at your next team meeting?You spent hours crafting your presentation, you get up on stage and give it everything only for the audience to return polite applause. You did okay, but you didn't wow them LIKE A PRO! Simply trying hard, isn’t enough when it comes to public speaking. If it was, we’d all be Steve Jobs or Seth Godin.Learn the Habits of the World's Best SpeakersPublic speaking is an art-form and that means you can learn from the best. By studying the habits of leading public speakers you, too, can become more like them. And that’s what the best speakers do, learn from each other. That’s why, after nearly 15 years of public speaking around the world, I analyzed and condensed their success habits into this book so we can all learn from the world’s best.What's Inside 'Public Speaking Like a Pro?'Here are just some of the useful tips and habits I'll be sharing in this book:How to tell engaging stories that capture audience attentionHow to appear confident, even when you're not!How to move and manage your body in front of an audienceHow to choose the right heading to win the audience over before you even take to the stageHow to get buy-in through sharing your own weaknesses and mistakes up-frontHow to use humor and how to gauge whether humor is appropriate for your presentationHow to end your presentation on a high note rather than a limp "so...thanks!"How to deal with hecklers and make their energy work for youHow to structure your slides, avoid bullet points and speak from the heartHow to commit your audience to action after the presentationHow to negotiate and communicate with event organizers to secure the best slots, get paid what you're worth Learn the Habits of the World's Best Speakers What's Inside 'Public Speaking Like a Pro?' How to tell engaging stories that capture audience attention How to tell engaging stories that capture audience attention How to appear confident, even when you're not! How to appear confident, even when you're not! How to move and manage your body in front of an audience How to move and manage your body in front of an audience How to choose the right heading to win the audience over before you even take to the stage How to choose the right heading to win the audience over before you even take to the stage How to get buy-in through sharing your own weaknesses and mistakes up-front How to get buy-in through sharing your own weaknesses and mistakes up-front How to use humor and how to gauge whether humor is appropriate for your presentation How to use humor and how to gauge whether humor is appropriate for your presentation How to end your presentation on a high note rather than a limp "so...thanks!" How to end your presentation on a high note rather than a limp "so...thanks!" How to deal with hecklers and make their energy work for you How to deal with hecklers and make their energy work for you How to structure your slides, avoid bullet points and speak from the heart How to structure your slides, avoid bullet points and speak from the heart How to commit your audience to action after the presentation How to commit your audience to action after the presentation How to negotiate and communicate with event organizers to secure the best slots, get paid what you're worth How to negotiate and communicate with event organizers to secure the best slots, get paid what you're worth

AN INVITATION TO GET LOST IN THE BACKSTREETSIn this pocket guide you'll learn about the "how" and "why" not the "what" and "where" of travel.Pick up this guide and make an effort to get lost in the backstreets of a foreign city.Leave behind your schedule.Take your camera, an open mind.And little else.THE MISSING GUIDEBOOK"How to be a Traveler not a Tourist" is a pocket guide for travelers who seek something more from their travel experiences.Rather than see the world through the glass of the air conditioned tourist bus, the traveler seeks the real world, raw and unedited.Off the tourist trail, out of her comfort zone, the traveler becomes disturbed from the numbness of normality. Her senses awaken to everything around.

Businesses invest $billions in social media and communication technologies but they do so with an old-fashioned "one-to-one" mindset. What they haven't discovered yet is that nobody wants to be "one". Customers are social animals and always seek out the "many". The question is are you helping them do that?Many-to-Many is a mindset. It's about stepping out of the way and let customers communicate and co-create with each other. It's about connecting people and not interrupting their lives or walling in their behaviors. This is a short book about change. It’s a book about how marketing and innovation are changing rapidly and how we can position ourselves to take advantage, rather than be victims of this shift.

"He who does not travel does not know the value of men" (Moorish proverb).Pocket wisdom from a world of authors, poets and travelers to inspire and fire your enthusiasm and motivation to see the world. Carry this with you everywhere on your iPhone, Kindle or iPad as a reference for instant inspiration. Find that one quote for your diary, to stick on your fridge or to send to a friend.Including quotes from* Jon Krakauer* Jack Kerouac* Rumi* Anthony Bourdain* Paul Theroux* Rolf Potts* Isabelle Eberhardt* Walt Whitman* Albert Einstein* Michael Crichton* Carl Sagan* Pico Iyer* Oscar Wilde* Jack London* Tom Hodgkinson* Tahir Shah* Freya Stark* Christopher Hitchens* Alex Garland* Maya Angelou* Michael Palin* Anais Nin* Ayn Rand* Seth Godin* Chuck Palahniuk...and many more

One Billion and Growing Fast... One Billion and Growing Fast...1 billion people under the age of 30 today now own a mobile phone. Every single young mobile owner has a story tell and new way of using the device adults haven't even thought of yet. It's youth who showed the world how to use Facebook, SMS, Blackberry Messenger and file sharing. What will they think of next?A Journey of Technological Discovery from the Rio to TokyoAuthor Graham Brown travels from the dangerous favelas of Rio de Janeiro to the quriky backstreets of Shibuya Tokyo on a quest to discover how young people interact with their phones and what this means for innovation. He leads us into a world unknown to many adults - the secret world of teenagers and their mobile devices. The insights he shares from these stories will challenge your assumptions about young people, technology and communications.Who is This Book For?Recommended for technologists, digital anthropologists, psychologists, consumer behaviorists, ethnographers, insights managers, brand owners, educators, marketers, innovators and change agents alike. Praise"Mobile Youth: Voices of Mobile Generation is a must read for anyone--youth marketers, parents, educators, youth pastors--wanting to garner a better and deeper understanding of the emotional relationship between young people and their mobile phones." - Derek Baird, Product Director at Disney"Highly educational and a should read for us tech marketeers, youth marketeers or in general for you who want to know and understand what’s driving youth in our world from west to east. Great reading!" - Knut-Espen Bryhn, Product Manager, Telenor "There is no excuse to not know him, especially as he has long shared his insights, stories, pictures, and deep knowledge with one and all. This book offers instant texture to anyone confused by THE core technology driver: MobileYouth." - Edward O'Meara, SVP Wunderman Network"What makes this book such a great read is that’s it’s written as a narrative in the life of different young people around the world. It’s not a list of pointers that define young people. How could it be? It would be like limiting who you are to a set of bullet points – simply impossible ! What it will do is open your mind, get you thinking and change the way you see young people every day. It’ll entertain you, and keep you riveted in the stories as you explore the lives of these global youth." - Marc Kornberger, CEO Student Village A Journey of Technological Discovery from the Rio to Tokyo Who is This Book For? Praise

Focus on the 10% who already love your product, the Fans. If you want to understand marketing today, understand Fans. Fans are the influencers. What Fans say about your product is far more important than what your creative agency says. Fans own the brand. When your brand manager goes to sleep, Fans stay up to the early hours, building, creating and sharing. Fans are passionate. They love the brand. Fans aren't 2 or 3 times more influential than the average customer, this book will show you how Fans are up to 1000 times more influential. Starbucks, Apple and Monster Energy all leverage their Fans. Shouldn't you also be thinking about Fans too?If people "like" your brand today, you might as well be invisible. In this book, authors Graham Brown and Ghani Kunto from the Youth Marketing Academy deliver an overview of how Fans are irrevocably changing the face of marketing from a game of being "liked" to being "loved". With case studies and trends, Brown and Kunto delve into the Interest Economy, providing technologists, marketers and social scientists alike with a better insight into the world of Fans. If you don't know who your Fans are, you have only customers.

Are You Looking to Expand your Brand Message to today’s Youth?Do you know the best way to do that? You are a highly successful brand but are you clear on how you can reach out to tomorrow’s consumers and customers? Do you have a strategy in place that connects with them where they are looking? Are you confused by the massive amounts of data and “hype” around smart phone marketing and are unsure how to apply that to your business processes?Discover the fundamentals and what really works when it comes to youth marketing in Youth Marketing 101: how to win the youth market without advertising Why is youth marketing different from traditional advertising and brand building?Successful marketing starts with understanding. Traditionally major brands get their message out on billboards, printed media and the internet but increasingly young consumers are influenced by their peers. There is a mass of data on this trend, but it is important to apply this to your branding strategy – do you know what information you need?Find out what REALLY matters when it comes to engaging Gen Y and Millennials in Youth Marketing 101: how to win the youth market without advertisingIndustry Praise for Youth Marketing 101"If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy this book before advertising agencies find a way to silence them forever"Jamal Benmiloud, VP Marketing Monster Energy Drinks"mobileYouth is much more relevant than any other agency because it hasn’t polluted the well. It’s in the frontline, it’s integral to what’s happening, while all the rest of the agencies are at arms length trying to engage youth without really understanding it"John Waraniak, VP Vehicle Technology SEMA

Social Thinking - a new approach to an age old marketing problemHow do you connect with people at the emotional level?For the last 50 years we've been making people laugh and cry. We've given them the California Raisins and the Pepsi Generation. We've given them meaning and social currency for tomorrow's conversation across offices and college campuses. But that was before the arrival of digital and the rise of the attention economy. That was before mobile, cable TV, Facebook and Youtube. We now exist in an era where marketing is no longer defined by media choices but by mindset choices. In All is Social, Graham Brown helps readers understand how to re-frame marketing on simple social truths in an approach called Social Thinking. By understanding the human Social Code we can reconnect brand stories with our human need for empathy, emotion and sharing.The Social CodeHachiko Exit, Shibuya Station, Tokyo. Outside of the busiest subway station in the world's busiest city stand four students neatly in a line staring at the screens of their mobile phones. It's a scene that could be repeated in any city, any culture, anywhere in the world. What makes the scene memorable, however, is the students are standing equidistant apart. Four strangers in a line acting but aware of each other's presence. This is our Social Code - the hidden hand that guides and shapes our behavior without us even being aware of it.In All is Social, author Graham Brown embarks on a global quest to uncover the Social Code and use the findings to help marketers navigate the changing modern media landscape. What he uncovers, however, isn't a new "4 Ps" but a challenge set out to marketers and media execs to reconnect marketing with these social truths. The Social Code is a force that shapes our behavior, identity and even how we see the world. The Social Code is more important than food and, on occasion, than life itself. Understanding how our Code works is key to brand success today. This isn't about buying media, clever ad campaigns or "getting onto Facebook" anymore, this is about developing a deeper understanding of our emotional core and what it is to be human.

Influence – the new science of marketing. In this 84 page Ebook mobileYouth’s Graham Brown and Ghani Kunto share with you 10 years of insights on how to create influence and what the new rules are for recommendation in the post-advertising economy. Subjects covered include: influence, branding, recommendation, earned media, paid media, creative agencies, social currency, attention economy, social media and youth marketing.

A 125 page guide for youth marketers to better understand and build bridges with young customers.The Youth Marketing Handbook helps Youth Marketers better understand young customers. How do you involve them in the marketing process? How do you generate word of mouth? How do you increase your product launch hit rates and reduce waste? The mobileYouth team led by Graham Brown has published this indispensable guide featuring stories, data and case studies from around the world.