Graham Brown
Author and Podcast Guesting Specialist for Corporate Leaders
Graham Brown Podcast Episodes
Soul-Inspired-Leadership
Good leadership is connecting with stories, guest, avid storyteller Graham Brown
March 1, 2022
About this episode
Good leadership is how you connect with people and one of the best ways to connect with people is through storytelling.
Graham Brown that's does brilliantly. A great communicator. He brings forth how storytelling aids leadership.
In business storytelling is not about fairy tales. It's about creating a connection using empathy. There's an art and science to storytelling.
One can use one word to communicate change or give a picture of what's happening. In that word itself lies the story as we all have various analogies in our memory that's triggered through reading or hearing that word.
As a leader this is very helpful as, often, you do not have a lot of bandwidth to communicate. The necessity of being crisp and clear in getting the message clearly communicated is a vital need. Using a powerful analogy or story helps you do this and gets people to understand what comes next.
If one looks at the psychology of storytelling the brain doesn't understand the difference between past, present and future. It doesn't have that concept. It only knows experience.
What powerful stories do and great leaders are able to do is to take an unknown future and connect it with a known past.
