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Graham Brown

Graham Brown

Author and Podcast Guesting Specialist for Corporate Leaders

AuthorEntrepreneurArtificial IntelligenceLeadership
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Graham Brown Podcast Episodes

Learning from Smart People

Learning from Smart People

169 Graham Brown: How to Build Your Brand

March 17, 2022

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About this episode

Graham Brown joins Rob Oliver in this episode of the Learning from Smart People Podcast to talk about how to build your brand. Graham is an authority on podcasts. He has founded a podcast agency called Pikkal & company. (It’s pronounced like “pickle”, you will learn that as you listen to the podcast! I forgot to ask him before we started.) In this episode, we talk about brand building and podcasting.

Here are some of the topics that Rob Oliver and Graham Brown talk about in this episode of Learning from Smart People:

· The story of how a guy from England ended up in Singapore doing podcasting

· Everybody has a great story to share

· There are elements of your story that other people can identify with

· We are all living our own version of the “hero’s journey”

· One of the key elements is getting a stage to share your story

· People follow people, not brands and that is the doorway into business

· We need to unlock the human potential of our brands

· Storytelling is everybody’s business

· People will forget what you told them, but they will remember how you made them feel

· Stories don’t have to be trilogies or epics, they can be one line or even one word

· Great storytellers take away uncertainty

· You need a stage, a story, and the system

· Determine whether you need to start your own podcast or be a guest on someone else’s

· Go forward in an agile manner

· Refine your narrative after each presentation

· Find your start and the “why” will become apparent

· Podcast guesting is about finding a host whose avatar matches yours

You can learn more about Graham Brown and connect with him through the website and social media links below:

Website: https://www.grahamdbrown.com/

Linkedin: https://www.linkedin.com/in/grahamdbrown/

Thanks for listening to the Learning from Smart People Podcast! Please Subscribe, leave a comment and follow us on social media:

Twitter: http://twitter.com/LFSPPodcast

Instagram: http://instagram.com/LFSPPodcast

Facebook: http://facebook.com/LFSPPodcast

LinkedIn: https://www.linkedin.com/company/lfsppodcast/

LinkedIn: https://www.linkedin.com/in/imroboliver/

YouTube: https://www.youtube.com/channel/UCbWV\_LuUad7ZWuE9j5D9v-w

You can also use the “Contact” page on the “Learning from Smart People” website:

https://www.learningfromsmartpeople.com

Graham Brown Podcast Episodes

The High-Performance CEO Show

Episode #76: The Future of Leadership: AI Innovation, Storytelling Mastery, and Human Connection with Graham Brown

The High-Performance CEO Show

Mar 2024

The Leadership Communication Show with Michael Piperno

Interview with Graham Brown

The Leadership Communication Show with Michael Piperno

Jun 2023

The Leadership Communication Show with Michael Piperno

Thought Leadership with Graham Brown

The Leadership Communication Show with Michael Piperno

Jun 2023

Rise | Evolve Leadership

evolve | eps 50 | Graham Brown, CEO | Pikkal & Co.

Rise | Evolve Leadership

Feb 2023

Limit Break Stories

#26 | Graham Brown | The Power of Storytelling for Building a Strong Brand

Limit Break Stories

Jan 2023

Coffee With Coaches

Graham Brown - How the Science of Stand-up Helps Jumpstart Your Story | Conversations with Coaches | Boxer Media

Coffee With Coaches

Jan 2023

Speak With Power

220. Transform into a Magnetic Storyteller with Graham Brown

Speak With Power

Dec 2022

Coaching Call

Graham Brown - The Digital Transformation of Communication & building your brand

Coaching Call

Dec 2022

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capit

Graham Brown: Five Million Podcasts, Finding Your Rockstar Voice & One Way Tickets In Life

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capit

Dec 2022

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Latest video

Jamcast by Pikkal - a podcast about storytelling

Jamcast by Pikkal - a podcast about storytelling

Latest episodes

The High-Performance CEO Show

Episode #76: The Future of Leadership: AI Innovation, Storytelling Mastery, and Human Connection with Graham Brown

The High-Performance CEO Show

The Leadership Communication Show with Michael Piperno

Interview with Graham Brown

The Leadership Communication Show with Michael Piperno

The Leadership Communication Show with Michael Piperno

Thought Leadership with Graham Brown

The Leadership Communication Show with Michael Piperno

View all episodes →

Key topics

Why Podcasting Challenges Executive Comfort Zones

Many corporate leaders feel uneasy stepping into the podcast spotlight; they often expect formal presentations and rehearsed speeches but find the conversational nature of podcasts disarming. This discomfort leads to communication that feels scripted and distant, limiting authentic connection with their audience. Drawing on over 15 years of experience bridging formal communications with podcasting's informal style, Graham Brown has guided executives through this shift. His work with top CEOs reshapes their approach to storytelling, encouraging spontaneity and genuine dialogue. His frameworks integrate cognitive psychology insights to help leaders become more relatable without sacrificing authority. Listeners will gain a clear understanding of how stepping outside typical business communication norms on podcasts enhances approachability and trust. Graham reveals practical techniques for leaders to embrace vulnerability and natural conversation, transforming their public presence and improving audience engagement.

How Leaders Can Use Podcast Guesting to Build Trust Fast

Many CEOs and founders struggle to quickly establish credibility and trust with new audiences without lengthy campaigns or costly advertising. They seek efficient, authentic ways to connect and be seen as thought leaders. Graham Brown’s Podcast Guesting Pro specializes in securing multiple aligned podcast bookings in a short timeframe, focusing on authentic storytelling rather than self-promotion. His system draws from years of booking diverse leaders and designing guest narratives that resonate deeply, rapidly accelerating audience trust and familiarity. Listeners will walk away with concrete tactics for selecting the right podcasts, shaping compelling guest stories, and pacing appearances to build genuine connections quickly. Graham’s approach empowers leaders to leverage guest spots as strategic trust-building milestones.

The Power of Business Storytelling in the Digital Age

Graham Brown can discuss the transformative impact of storytelling on brand building, emphasizing the need for authenticity and relatability in a world dominated by digital noise. Drawing from his extensive experience, he can share insights on how compelling narratives create lasting connections with audiences and customers.

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