Entrepreneurs of Asia

E35: Rajiv Lamba - Building SAAS in SEA, Asia SAAS vs Western SAAS, Sales Cycles, and Product Iterations and more!

Rajiv Lamba · November 23, 2021

Entrepreneur · Artificial Intelligence · Leadershipin

Interview with Rajiv Lamba

E35: Rajiv Lamba - Building SAAS in SEA, Asia SAAS vs Western SAAS, Sales Cycles, and Product Iterations and more!

Podcast: Entrepreneurs of Asia

November 23, 2021

Rajiv Lamba has worked in Southeast Asia, mostly Indonesia, for more than a decade. After his first successful exit he decided to roll the dice again and embark on a new business in market research and eventually founded a competitor to the famous Qualt

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Key topicsWhy Market Research Must Become an Always-On Experience PartnerQuarterly studies miss the moments that matter. Rajiv advocates for **research that’s continuous, automated, and embedded** – where AI handles data collection, routing, and analysis, so insights teams can focus on storytelling and strategic action. He shares how SurveySensum helps brands turn research from a cost center into a real-time growth partner. Why Emotion Data, Not Dashboards, Builds Customer-Centric CompaniesRajiv discusses how AI is enabling companies to **listen at scale while preserving human nuance**. Drawing on examples from clients like Mercedes, Allianz, and Indosat, he explains how real-time emotion and intent detection can turn feedback into foresight – helping brands act with empathy and precision. Why World-Class Tech Thrives in the Global SouthRajiv shares his experience building two global platforms from Asia – and how cultural empathy, speed, and adaptability give emerging-market founders a unique edge. He talks about **building for multilingual markets, patchy infrastructure, and diverse behaviors** – and why innovation often thrives where problems are raw and urgent. View all topics →

About Rajiv Lamba

Founder & CEO of NeuroSensum and SurveySensum, Bringing Neuroscience & AI Together to Redefine Customer Experience

500+ Companies globally40+ Countries served8M+ Surveys poweredFounder SurveySensum

Rajiv Lamba has spent his career reimagining how businesses listen to their customers. After leading Asia-Pacific growth for Kadence International and building deep expertise in consumer insights, he founded SurveySensum, an AI-powered customer feedback platform transforming how enterprises capture, analyze, and act on insights in real time.

He saw how traditional customer research – slow, expensive, and reliant on consultants – kept companies from responding to customer pain when it mattered most. By combining his background in consumer psychology with AI and automation, he built SurveySensum to turn raw feedback into immediate, actionable intelligence. The platform integrates seamlessly with CRMs and channels like WhatsApp, email, and in-app touchpoints – helping teams identify experience gaps, boost retention, and drive growth across every channel.

At the heart of Rajiv’s work is a simple belief: empathy, when made measurable, can transform how organizations operate. He sees technology not as a replacement for human understanding but as a bridge – helping businesses listen at scale without losing the emotional context that drives loyalty and trust.

Today, SurveySensum powers 300+ enterprises across 20+ countries in industries such as automotive, BFSI, telecom, FMCG, and retail. Rajiv leads teams across Southeast Asia, India, and the Middle East, known for blending scientific rigor, business pragmatism, and deep empathy in the evolving field of customer experience.

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About this episode

Rajiv Lambahas worked in Southeast Asia, mostly Indonesia, for more than a decade. After his first successful exit he decided to roll the dice again and embark on a new business in market research and eventually founded a competitor to the famous Qualt

Guest: Rajiv Lamba