Rajiv Lamba

Customer loyalty is something every company wants, but nowadays few are able to achieve.

This leaves most companies spending more and more budget to acquire customers who quickly hop to the next brand or chase the newest offer.

A big part of running a successful business is being able to retain your existing customers, while continuing to attract new ones.

With customer acquisition costs across all channels at record highs, investing in retaining those customers you already have could be the smartest growth tactic a company could employ.

For many companiesthe question is how to  do this effectively.

I’m Jane Singer and thank you for joining me here on A Seat at The Table where we support global business leaders in sharing ideas, innovations and best practices for running successful organizations.

Today we are joined by Rajiv Lamba, Founder and CEO of Neurosensum & SurveySensum.

Rajiv is a seasoned market research expert whose clients include auto industry leaders Mercedes, BMW, Nissan and Honda, as well as insurance giants Allianz, Manulife and Apriea Healthcare, as well as other consumer goods brands.

In this podcast he talks about:

- The newest initiatives that market leaders are implementing to get better customer feedback.

-  The advantage leading e-commerce platforms are gaining by moving their market research in-house.

- How companies are using real time customer survey data to help reduce churn rates and influence customer retention.