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Rajiv Lamba

Rajiv Lamba

Founder & CEO of NeuroSensum and SurveySensum, Bringing Neuroscience & AI Together to Redefine Customer Experience

EntrepreneurArtificial IntelligenceLeadership
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Rajiv Lamba Podcast Episodes

The Exceptional Sales Leader Podcast

The Exceptional Sales Leader Podcast

Unlocking Real Time Customer Insights with Rajiv Lamba

December 16, 2025

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About this episode

In this episode of the Exceptional Sales Leader Podcast, I am joined by Rajiv Lamba, a trailblazer in the field of consumer research. The discussion dives into Rajiv’s innovative journey from a consulting firm employee to founding SurveySensum, a company breaking new ground in market research. The episode explores how SurveySensum utilises technology to provide real-time customer insights at a fraction of the cost usually incurred when employing large consulting firms. This conversation sheds light on the challenges and learnings Rajiv faced in positioning SurveySensum as a credible alternative for obtaining valuable customer feedback. The episode provides an in-depth look at how SurveySensum is revolutionising consumer research through AI-driven insights. We discuss the transformation of traditional customer research methods, emphasising the adoption of platforms that enable businesses to pivot quickly based on customer feedback. Rajiv shares his expertise on enhancing customer satisfaction and reducing churn through actionable insights, positioning SurveySensum as a competitive player in the AI and consumer insights space. Whether you’re an SME or a large corporation, understanding and acting on customer feedback is made simpler with SurveySensum.

To connect with Rajiv, and to learn more about what he does, including taking advantage of a free trial of SurveySensum, go to:

LinkedIn – https://www.linkedin.com/in/rajiv-lamba/

Website – https://www.surveysensum.com/

Rajiv Lamba Podcast Episodes

Brain Box : The Leadership Podcast

44. Rajiv Lamba, Entrepreneur of the Year, 2019

Brain Box : The Leadership Podcast

Dec 2022

A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

Why Retention is the Newest Tactic in Customer Acquisition

A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

Dec 2022

Focus On Customer Experience

Customer Retention is the new acquisition with Rajiv Lamba

Focus On Customer Experience

Nov 2022

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capit

Rajiv Lamba: Market Research Expert, SaaS Learning Curve & Parenthood Advice

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capit

Apr 2022

Predictable B2B Success

How to grow 4.4 million in ARR in 3 years by driving great customer service

Predictable B2B Success

Jan 2022

Entrepreneurs of Asia

E35: Rajiv Lamba - Building SAAS in SEA, Asia SAAS vs Western SAAS, Sales Cycles, and Product Iterations and more!

Entrepreneurs of Asia

Nov 2021

Deliberate Talks

Data, Neuroscience & Quality Leaders of Tomorrow ft. Rajiv Lamba

Deliberate Talks

Oct 2021

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Latest episodes

Brain Box : The Leadership Podcast

44. Rajiv Lamba, Entrepreneur of the Year, 2019

Brain Box : The Leadership Podcast

A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

Why Retention is the Newest Tactic in Customer Acquisition

A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders

Focus On Customer Experience

Customer Retention is the new acquisition with Rajiv Lamba

Focus On Customer Experience

View all episodes →

Key topics

Why Market Research Must Become an Always-On Experience Partner

Quarterly studies miss the moments that matter. Rajiv advocates for **research that’s continuous, automated, and embedded** – where AI handles data collection, routing, and analysis, so insights teams can focus on storytelling and strategic action. He shares how SurveySensum helps brands turn research from a cost center into a real-time growth partner.

Why World-Class Tech Thrives in the Global South

Rajiv shares his experience building two global platforms from Asia – and how cultural empathy, speed, and adaptability give emerging-market founders a unique edge. He talks about **building for multilingual markets, patchy infrastructure, and diverse behaviors** – and why innovation often thrives where problems are raw and urgent.

Why Emotion Data, Not Dashboards, Builds Customer-Centric Companies

Rajiv discusses how AI is enabling companies to **listen at scale while preserving human nuance**. Drawing on examples from clients like Mercedes, Allianz, and Indosat, he explains how real-time emotion and intent detection can turn feedback into foresight – helping brands act with empathy and precision.

View all topics →