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Graham Brown

Graham Brown

Author and Podcast Guesting Specialist for Corporate Leaders

AuthorEntrepreneurArtificial IntelligenceLeadership
AboutTopics(3)QuestionsVideos(29)Episodes(46)Media(9)
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Graham Brown Podcast Episodes

Who Makes A Podcast

Who Makes A Podcast

E18 Mastering Podcast Guesting with Graham Brown

September 7, 2022

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About this episode

Podcast Quick Start Checklist: https://www.whomakesapodcast.com/start/

Full Show Notes: https://www.whomakesapodcast.com/e18/

My guest today is Graham Brown, a world traveling storyteller, author, entrepreneur, and founder of Pikkal & Co, an award winning B2B podcast agency. Graham has spent years hosting, producing, and guesting on over 2,000 podcasts. We talk about the importance of storytelling, growth through failure, and of course, how to be a great guest on another podcast. There is a ton of practical, no nonsense advice for every podcast creator in this episode.

Graham Brown Podcast Episodes

The High-Performance CEO Show

Episode #76: The Future of Leadership: AI Innovation, Storytelling Mastery, and Human Connection with Graham Brown

The High-Performance CEO Show

Mar 2024

The Leadership Communication Show with Michael Piperno

Interview with Graham Brown

The Leadership Communication Show with Michael Piperno

Jun 2023

The Leadership Communication Show with Michael Piperno

Thought Leadership with Graham Brown

The Leadership Communication Show with Michael Piperno

Jun 2023

Rise | Evolve Leadership

evolve | eps 50 | Graham Brown, CEO | Pikkal & Co.

Rise | Evolve Leadership

Feb 2023

Limit Break Stories

#26 | Graham Brown | The Power of Storytelling for Building a Strong Brand

Limit Break Stories

Jan 2023

Coffee With Coaches

Graham Brown - How the Science of Stand-up Helps Jumpstart Your Story | Conversations with Coaches | Boxer Media

Coffee With Coaches

Jan 2023

Speak With Power

220. Transform into a Magnetic Storyteller with Graham Brown

Speak With Power

Dec 2022

Coaching Call

Graham Brown - The Digital Transformation of Communication & building your brand

Coaching Call

Dec 2022

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capit

Graham Brown: Five Million Podcasts, Finding Your Rockstar Voice & One Way Tickets In Life

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capit

Dec 2022

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Latest video

Jamcast by Pikkal - a podcast about storytelling

Jamcast by Pikkal - a podcast about storytelling

Latest episodes

The High-Performance CEO Show

Episode #76: The Future of Leadership: AI Innovation, Storytelling Mastery, and Human Connection with Graham Brown

The High-Performance CEO Show

The Leadership Communication Show with Michael Piperno

Interview with Graham Brown

The Leadership Communication Show with Michael Piperno

The Leadership Communication Show with Michael Piperno

Thought Leadership with Graham Brown

The Leadership Communication Show with Michael Piperno

View all episodes →

Key topics

Why Podcasting Challenges Executive Comfort Zones

Many corporate leaders feel uneasy stepping into the podcast spotlight; they often expect formal presentations and rehearsed speeches but find the conversational nature of podcasts disarming. This discomfort leads to communication that feels scripted and distant, limiting authentic connection with their audience. Drawing on over 15 years of experience bridging formal communications with podcasting's informal style, Graham Brown has guided executives through this shift. His work with top CEOs reshapes their approach to storytelling, encouraging spontaneity and genuine dialogue. His frameworks integrate cognitive psychology insights to help leaders become more relatable without sacrificing authority. Listeners will gain a clear understanding of how stepping outside typical business communication norms on podcasts enhances approachability and trust. Graham reveals practical techniques for leaders to embrace vulnerability and natural conversation, transforming their public presence and improving audience engagement.

How Leaders Can Use Podcast Guesting to Build Trust Fast

Many CEOs and founders struggle to quickly establish credibility and trust with new audiences without lengthy campaigns or costly advertising. They seek efficient, authentic ways to connect and be seen as thought leaders. Graham Brown’s Podcast Guesting Pro specializes in securing multiple aligned podcast bookings in a short timeframe, focusing on authentic storytelling rather than self-promotion. His system draws from years of booking diverse leaders and designing guest narratives that resonate deeply, rapidly accelerating audience trust and familiarity. Listeners will walk away with concrete tactics for selecting the right podcasts, shaping compelling guest stories, and pacing appearances to build genuine connections quickly. Graham’s approach empowers leaders to leverage guest spots as strategic trust-building milestones.

The Power of Business Storytelling in the Digital Age

Graham Brown can discuss the transformative impact of storytelling on brand building, emphasizing the need for authenticity and relatability in a world dominated by digital noise. Drawing from his extensive experience, he can share insights on how compelling narratives create lasting connections with audiences and customers.

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