Customer Retention is the new acquisition with Rajiv Lamba

Rajiv Lamba has spent his career reimagining how businesses listen to their customers. After leading Asia-Pacific growth for Kadence International and building deep expertise in consumer insights, he founded SurveySensum, an AI-powered customer feedback platform transforming how enterprises capture, analyze, and act on insights in real time.

He saw how traditional customer research – slow, expensive, and reliant on consultants – kept companies from responding to customer pain when it mattered most. By combining his background in consumer psychology with AI and automation, he built SurveySensum to turn raw feedback into immediate, actionable intelligence. The platform integrates seamlessly with CRMs and channels like WhatsApp, email, and in-app touchpoints – helping teams identify experience gaps, boost retention, and drive growth across every channel.

At the heart of Rajiv’s work is a simple belief: empathy, when made measurable, can transform how organizations operate. He sees technology not as a replacement for human understanding but as a bridge – helping businesses listen at scale without losing the emotional context that drives loyalty and trust.

Today, SurveySensum powers 300+ enterprises across 20+ countries in industries such as automotive, BFSI, telecom, FMCG, and retail. Rajiv leads teams across Southeast Asia, India, and the Middle East, known for blending scientific rigor, business pragmatism, and deep empathy in the evolving field of customer experience.