The Wealth Without Wall Street Podcast

Building the Golden Goose of Wealth with Justin Goodbread

Justin Goodbread · February 20, 2025

Entrepreneur · Author · Finance · Leadershipin

Interview with Justin Goodbread

Building the Golden Goose of Wealth with Justin Goodbread

Podcast: The Wealth Without Wall Street Podcast

February 20, 2025 · 35 min

Listen to Justin Goodbread on The Wealth Without Wall Street Podcast.

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Building the Golden Goose of Wealth with Justin Goodbread

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The Wealth Without Wall Street Podcast

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Key topicsEmpowering Business Owners to Create ValueAs a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both. The Reality of Business TransitionsJustin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy. Preparing for a Successful Business ExitJustin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit. View all topics →

About Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

7 businesses Built and exited1M+ copies Best-selling books sold worldwide5× Top 100 Most Influential Advisor, Investopedia500+ episodes DecaMillionaire Decoded podcast

Justin Goodbread is a seasoned entrepreneur, author, and business strategist with decades of experience building, scaling, and exiting service-based businesses. He launched his first venture at just 15 years old, igniting a lifelong passion for entrepreneurship and financial independence. Over the years, Justin has built multiple companies—culminating in an eight-figure exit—solidifying his reputation as a trusted advisor to growth-minded business owners.

Justin specializes in helping service-based entrepreneurs—particularly those generating over $500,000 in annual revenue—break through plateaus, enhance enterprise value, and prepare for highly profitable exits. He is the creator of the DecaMillionaire Doctrine, a five-phase framework designed to guide business owners from operational overwhelm to strategic freedom and lasting wealth.

A two-time bestselling author, Justin shares his expertise in his books The Ultimate Sale and Your Baby’s Ugly, offering practical, actionable guidance on maximizing business value. He also hosts the long-running podcast DecaMillionaire Decoded, with over 500 episodes packed with strategies for business growth, exit planning, and leadership.

As a podcast guest, Justin delivers engaging stories, strategic insights, and a relatable approach that resonates with entrepreneurs navigating the challenges of growth and transition. His blend of real-world experience and clear communication makes him a standout voice in conversations about business strategy, legacy building, and financial freedom.

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About this episode

Most business owners dream of financial freedom, but are they building a business they can actually sell? In this episode,Justin Goodbreadjoins Russ and Joey to discuss what it takes to scale a business, create passive income, and plan a profitable exit strategy.

Justin explains how to transform your business into a sellable asset, avoid the most common mistakes entrepreneurs make, and ensure you build wealth beyond your business.

Whether you're a current business owner or looking to buy and grow a business, today's conversation will provide game-changing insights to set you up for success.

Top three things you will learn:

-Why most business owners lose money when exiting and how to prevent it

-The key team you need to sell your business for maximum profit

-How to turn any investment into a cash-flowing business

About Our Guest:

With 30 years of experience building, growing, and selling businesses, Justin Goodbread achieved deca-millionaire status before the age of 40. Now, he dedicates his time to helping business owners create scalable, high-value companies while reclaiming their time and financial independence.

As a respected keynote speaker, bestselling author, and coach to top financial advisors, Justin provides the blueprint for scaling businesses to seven-, eight-, or nine-figure transferable values. Beyond coaching, he is a YouTube personality, podcast host, and dynamic educator who makes complex business strategies actionable and practical.

Disclaimer: The opinions expressed on this podcast are solely those of the hosts and guests and do not constitute financial advice. Always consult a licensed professional for financial decisions.

This episode is sponsored by a podcast show partner. We may receive compensation if you use links or services mentioned in this episode.

The hosts may have a financial interest in the programs or services mentioned in this episode.

Connect with Justin Goodbread:

-Website - https://wealthwithoutwallstreet.com/justingoodbread

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