TIB685 Clicks, Conversions, and No-Fluff Marketing for Tradies

TIB685 Clicks, Conversions, and No-Fluff Marketing for Tradies — Brandon Willington

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TIB685 Clicks, Conversions, and No-Fluff Marketing for Tradies
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Tradies In Business

In this episode

Brandon Willington joins Tradies In Business to talk about no fluff digital marketing for tradies, including ads, landing pages, and lead conversion.

  • Using the 3Cs method: Clicks, Conversion, and Conversation
  • Setting up ads on Meta and Google for trade businesses
  • Building landing pages that turn traffic into leads
  • CRMs and AI tools in a tradie marketing workflow
  • No need for a big agency or even your face on camera to succeed online

Show notes

Struggling to make sense of online marketing for your trade business? In this episode, Nic chats with Brandon Willington, from Where U , who breaks down his no-fluff approach to digital marketing using his 3Cs method—Clicks, Conversion, and Conversation. From setting up ads on Meta and Google to building landing pages that actually convert, Brandon shares practical tips for tradies who want real results without wasting cash. They also chat about CRMs, AI tools, and why you don’t need a big agency—or even your face on camera—to succeed online.

See omnystudio.com/listener for privacy information.

About Brandon Willington

Brandon Willington, podcast guest

Founder of Where U? Delivering Marketing for People Who Hate Marketing

1,000+ Service business owners helped2025 winner Australian Young Entrepreneur — MarketingTop 5 Independent Agency 20235 locations DJ school expansion

Brandon Willington helps small service-based business owners solve inconsistent lead generation and break free from reliance on word-of-mouth. His approach comes from hands-on experience—first as a nightclub promoter and DJ, then as the founder of a DJ school that expanded to five locations across Australia. Today, his agency specializes in cutting through the noise for businesses burned by ineffective agencies, overpriced SEO, or generic content strategies, delivering results through targeted, high-impact advertising.

Awarded Top 50 Australian Young Entrepreneur of the Year (2022) and celebrated for building a Top 5 Independent Agency (2023), Brandon’s insights are equal parts actionable and entertaining. He’s known for his candid storytelling—from accidentally growing a viral mixtape that landed him in Skrillex’s office to leveraging Facebook ads so precisely he once got a club sued (for all the right reasons). His expertise spans lead generation, audience psychology, and turning underdog businesses into consistent revenue generators.

As a podcast guest, Brandon shares stories from his unconventional career, actionable marketing insights, and candid takeaways on entrepreneurship. He fits naturally on shows discussing small business growth, digital marketing, or the shift from freelancing to scalable operations—always with a focus on practical results over theory.

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