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Brandon Willington

Brandon Willington

Founder of Where U? Delivering Marketing for People Who Hate Marketing

Entrepreneur
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Brandon Willington Podcast Episodes

The Exceptional Sales Leader Podcast

The Exceptional Sales Leader Podcast

Mastering Emotional Marketing for Business Growth & Customer Connection with Brandon Willington

August 3, 2025

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About this episode

In this episode of the Exceptional Sales Leader Podcast, I welcome Brandon Willington, delving into his unique journey from DJing in Perth to becoming a successful owner of a leading lead generation company. Brandon shares fascinating insights into how his transition from the nightlife industry to digital marketing occurred after a chance exposure to an online course. His experiences with different advertising agencies and the need for better lead generation solutions for service-based businesses inspired him to build Where U?. This episode offers valuable perspectives on the importance of genuinely understanding customer needs and directly engaging with them in order to create more effective and efficient advertising strategies. Throughout the conversation, key topics such as the power of targeted customer messaging, the impact of emotional triggers in advertising, and the importance of maintaining ethical standards in business are explored. Brandon emphasises the significance of authentic customer communication and reveals how his company has managed to break from traditional marketing moulds by focusing on customer needs and emotions. Additionally, Brandon provides insightful advice on how businesses can improve their online credibility and create trust without relying on aggressive sales tactics, thus ensuring a more sustainable business model.

To connect with Brandon and to learn more about what he does, please go to:

LinkedIn – https://www.linkedin.com/in/brandon-willington/

Website – https://www.whereu.com.au/

Instagram – https://www.instagram.com/whereu.com.au/

Brandon Willington Podcast Episodes

The Expert Authority Coach Podcast

Marketing Tips For People Who Hate Marketing - Brandon Willington

The Expert Authority Coach Podcast

Nov 2025

The Digital Slice

How To Obliterate Your Competition With Zero Budget

The Digital Slice

Nov 2025

Small Business Stories

UNFILTERED - Brandon Willington on DIY Marketing Ads & the LIES That Marketing Agencies Sell You

Small Business Stories

Nov 2025

Undiscovered Entrepreneur : Get Across The Start Line

From Nightlife DJ to Marketing Mogul: Brandon Wellington on Entrepreneurial Success

Undiscovered Entrepreneur : Get Across The Start Line

Oct 2025

The Sales Dojo's Podcast

382 - Special Episode - Brandon Willington

The Sales Dojo's Podcast

Jul 2025

Tradies In Business

TIB685 Clicks, Conversions, and No-Fluff Marketing for Tradies

Tradies In Business

Jun 2025

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Latest video

ROADSHOW Episode 13 - Brandon Willington

ROADSHOW Episode 13 - Brandon Willington

Latest episodes

The Expert Authority Coach Podcast

Marketing Tips For People Who Hate Marketing - Brandon Willington

The Expert Authority Coach Podcast

The Digital Slice

How To Obliterate Your Competition With Zero Budget

The Digital Slice

Small Business Stories

UNFILTERED - Brandon Willington on DIY Marketing Ads & the LIES That Marketing Agencies Sell You

Small Business Stories

View all episodes →

Key topics

How a Viral Mixtape, a DJ School, and a Lawsuit Taught Me Everything I Know About Marketing

Brandon shares the unorthodox path that led him from nightclub promotion to leading a marketing agency. This episode isn’t just entertaining—it’s packed with branding insights, scrappy growth strategies, and candid reflections on how unconventional experiences shaped his approach to marketing. It’s perfect for audiences interested in creative entrepreneurship, resilience, and turning chaos into career clarity.

From Booked Solid to Bone Dry: Why Most Freelancers Crash When Referrals Dry Up

Brandon pulls back the curtain on the all-too-common cycle: a few big gigs roll in, income looks good… and then silence. He shares why referrals are great—until they stop—and how most freelancers and creatives wait too long to fix their leaky pipeline. This conversation dives into emotional burnout, the danger of relying on “organic reach,” and practical fixes to create consistent lead flow without losing your sanity (or soul).

Dear Coaches: Being Great at What You Do Doesn’t Make You a Great Marketer

Brandon speaks directly to coaches who can get results for their clients but have no idea how to market themselves. He breaks down why traditional marketing advice doesn’t land with this crowd, and how small tweaks in messaging, lead flow, and audience targeting can make a big difference. Drawing on coaching client wins and humorous mishaps (“Someone booked my calendar and I didn’t even send a single cold DM”), Brandon shows how clarity and consistency beat complexity every time.

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