November 12, 2025
Marketing Tips For People Who Hate Marketing - Brandon Willington
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Show notes
In this episode of The Expert Authority Coach™ Podcast, Christine Blosdale sits down with marketing maverick Brandon Willington, founder of Where You? Marketing.
From his early days as a DJ to becoming a sought-after marketing strategist, Brandon shares how he learned that being great at what you do isn’t enough — you also have to know how to tell your story.
Together, Christine and Brandon unpack what it really means to “meet your clients where they are,” offering refreshingly real advice on showing up authentically, creating clarity in your message, and building marketing consistency that actually works.
Brandon also reveals his behind-the-scenes approach to Facebook ads (which is Christine's kryptonite) and why honesty and empathy outperform any algorithm.
If you’ve ever said, “I’m just not a marketer,” this episode will flip that belief on its head and show you how to turn your authentic voice into your most powerful marketing tool.
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00:00 Introduction and Banter
00:40 Welcome to the Expert Authority Coach Podcast
01:53 Meet Brandon Willington
02:52 Brandon's Origin Story
05:20 Diving into Facebook Ads
09:01 Teaching Clients to Manage Ads
12:11 Red Flag Test for Clients
13:51 The Importance of Energy in Collaboration
14:10 Coaching vs. Marketing: A Crucial Distinction
15:04 Effective Marketing Strategies for Coaches
16:35 Understanding and Meeting Client Needs
18:30 The Power of Listening to Your Audience
21:54 Clarity and Consistency in Business
24:48 Authenticity in Personal Branding
25:32 Conclusion and Contact Information
About Brandon Willington
Founder of Where U? Delivering Marketing for People Who Hate Marketing
1,000+ Service business owners helped2025 winner Australian Young Entrepreneur — MarketingTop 5 Independent Agency 20235 locations DJ school expansion
Brandon Willington helps small service-based business owners solve inconsistent lead generation and break free from reliance on word-of-mouth. His approach comes from hands-on experience—first as a nightclub promoter and DJ, then as the founder of a DJ school that expanded to five locations across Australia. Today, his agency specializes in cutting through the noise for businesses burned by ineffective agencies, overpriced SEO, or generic content strategies, delivering results through targeted, high-impact advertising.
Awarded Top 50 Australian Young Entrepreneur of the Year (2022) and celebrated for building a Top 5 Independent Agency (2023), Brandon’s insights are equal parts actionable and entertaining. He’s known for his candid storytelling—from accidentally growing a viral mixtape that landed him in Skrillex’s office to leveraging Facebook ads so precisely he once got a club sued (for all the right reasons). His expertise spans lead generation, audience psychology, and turning underdog businesses into consistent revenue generators.
As a podcast guest, Brandon shares stories from his unconventional career, actionable marketing insights, and candid takeaways on entrepreneurship. He fits naturally on shows discussing small business growth, digital marketing, or the shift from freelancing to scalable operations—always with a focus on practical results over theory.
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