UNLOCKED with Tracy Wilson

How Thought Leadership and Brand Authority are Key to Shaping Demand and Awareness

Graham Brown · October 6, 2022

Thought Leader · Author · Entrepreneur · Artificial Intelligence · Leadershipin

Interview with Graham Brown

Podcast: UNLOCKED with Tracy Wilson

October 6, 2022

🎙Growing a successful corporate podcast or a personal brand as a thought leader is like growing a fruit tree. It takes time and dedication. There are few short cuts to "hack" your way to success. But once that tree reaches maturity, it will continue to yield a harvest year in…

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Key topicsHow Leaders Can Use Podcast Guesting to Build Trust FastMany CEOs and founders struggle to quickly establish credibility and trust with new audiences without lengthy campaigns or costly advertising. They seek efficient, authentic ways to connect and be seen as thought leaders. Graham Brown’s Podcast Guesting Pro specializes in securing multiple aligned podcast bookings in a short timeframe, focusing on authentic storytelling rather than self-promotion. His system draws from years of booking diverse leaders and designing guest narratives that resonate deeply, rapidly accelerating audience trust and familiarity. Listeners will walk away with concrete tactics for selecting the right podcasts, shaping compelling guest stories, and pacing appearances to build genuine connections quickly. Graham’s approach empowers leaders to leverage guest spots as strategic trust-building milestones. Why Podcasting Challenges Executive Comfort ZonesMany corporate leaders feel uneasy stepping into the podcast spotlight; they often expect formal presentations and rehearsed speeches but find the conversational nature of podcasts disarming. This discomfort leads to communication that feels scripted and distant, limiting authentic connection with their audience. Drawing on over 15 years of experience bridging formal communications with podcasting's informal style, Graham Brown has guided executives through this shift. His work with top CEOs reshapes their approach to storytelling, encouraging spontaneity and genuine dialogue. His frameworks integrate cognitive psychology insights to help leaders become more relatable without sacrificing authority. Listeners will gain a clear understanding of how stepping outside typical business communication norms on podcasts enhances approachability and trust. Graham reveals practical techniques for leaders to embrace vulnerability and natural conversation, transforming their public presence and improving audience engagement. The Power of Business Storytelling in the Digital AgeGraham Brown can discuss the transformative impact of storytelling on brand building, emphasizing the need for authenticity and relatability in a world dominated by digital noise. Drawing from his extensive experience, he can share insights on how compelling narratives create lasting connections with audiences and customers. View all topics →

About Graham Brown

Author and Podcast Guesting Specialist for Corporate Leaders

3,000+ Podcast host & guest appearances16 books Published author250+ clients Served across 60 countriesUniversity of Sussex AI & Cognitive Psychology graduate

Graham Brown is an author and founder of Podcast Guesting Pro who helps corporate leaders, founders, and storytellers get booked on aligned podcasts and build thought leadership.

He began his career studying youth mobile behaviour and founded mobileYouth in 2001 to understand youth marketing and mobile culture; that early work serving clients such as Nokia, Vodafone, MTV, and Disney shaped his focus on audience insight.

Over time he moved from youth research into audio after seeing business leaders struggle to communicate authentically at scale, which led him to found a full-service corporate podcast agency and develop programs to train hosts and producers.

His route into podcasting combines formal study in Artificial Intelligence and Cognitive Psychology at the University of Sussex and Entrepreneurship training at Harvard Business School Online with decades of client-facing agency work.

He helps corporate leaders, startup founders, and storytellers find their voice. He leads Pikkal & Co, an award-winning corporate podcast agency, and runs Podcast Guesting Pro.

He previously hosted Asia Tech Podcast and previously grew mobileYouth to over 250 clients in 60 countries; his agencies operate from Singapore with partner studios across Australia, Austria, Canada, Croatia, Ireland, Sweden, the UAE, the UK, and the USA.

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About this episode

🎙Growing a successful corporate podcast or a personal brand as a thought leader is like growing a fruit tree.

It takes time and dedication. There are few short cuts to "hack" your way to success. But once that tree reaches maturity, it will continue to yield a harvest year in year out for as long as you care for it.

Join your host Tracy Wilson and Special guestGraham Brownas they share with you how to create a podcast that positions you with influence and authority with your unique thought leadership to build interest and demand for your products and services.

Graham Brown

The Founder of Award Winning Podcast Agency, Pikkal & Co,: Author, and Entrepreneur. Chief Pikkal. Personally hosted and guested on over 1,000 podcast episodes. Helps clients develop their narrative and professional podcast delivery.

Graham is also a published author on the subject of The Digital Transformation of Communication. His work has been featured in the Financial Times and The Wall Street Journal and he has helped shape the communications strategies of some of the world’s leading organizations such as McKinsey, Leap by McKinsey, AirAsia, Xero, Vodafone, Nokia, UNICEF, MTV, Disney, Monster Energy Drinks, The Singapore Institute of Management, and The European Commission.

🗝 Key Points in this episode

10:33 Podcasting isn't about creating content, this is about connection

13:34 Podcasting is a marathon, not a sprint: it's all about long term, building your message, building your audience, one listener at a time

20:19 Find the user that you're talking to, what is her or his pain points?

24:03 Don’t show them that you’re listening to them, show them you know them

35:17 What can people do to grow their Thought Leadership?

🤝Connect with #GrahamBrown

🌎https://www.pikkal.com/about/

❤Connect with Tracy Wilson

🌎https://tracymwilson.com

https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍

https://freedomseekhersway.com/influenceandauthority/free-e-course/

Guest: Graham Brown