That Podcast Exchange

How to Grow Your Podcast the Right Way Through Data with Graham Brown

Graham Brown · June 13, 2022

Thought Leader · Author · Entrepreneur · Artificial Intelligence · Leadershipin

Interview with Graham Brown

How to Grow Your Podcast the Right Way Through Data with Graham Brown

Podcast: That Podcast Exchange

June 13, 2022

Podcasts are on the rise and many podcasters are looking beyond the numbers…but are they looking at the right numbers? Success in podcasting isn't centered around gaining listeners. There are some podcasters that are "push marketers". They want to push their content out there…

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Key topicsHow Leaders Can Use Podcast Guesting to Build Trust FastMany CEOs and founders struggle to quickly establish credibility and trust with new audiences without lengthy campaigns or costly advertising. They seek efficient, authentic ways to connect and be seen as thought leaders. Graham Brown’s Podcast Guesting Pro specializes in securing multiple aligned podcast bookings in a short timeframe, focusing on authentic storytelling rather than self-promotion. His system draws from years of booking diverse leaders and designing guest narratives that resonate deeply, rapidly accelerating audience trust and familiarity. Listeners will walk away with concrete tactics for selecting the right podcasts, shaping compelling guest stories, and pacing appearances to build genuine connections quickly. Graham’s approach empowers leaders to leverage guest spots as strategic trust-building milestones. Why Podcasting Challenges Executive Comfort ZonesMany corporate leaders feel uneasy stepping into the podcast spotlight; they often expect formal presentations and rehearsed speeches but find the conversational nature of podcasts disarming. This discomfort leads to communication that feels scripted and distant, limiting authentic connection with their audience. Drawing on over 15 years of experience bridging formal communications with podcasting's informal style, Graham Brown has guided executives through this shift. His work with top CEOs reshapes their approach to storytelling, encouraging spontaneity and genuine dialogue. His frameworks integrate cognitive psychology insights to help leaders become more relatable without sacrificing authority. Listeners will gain a clear understanding of how stepping outside typical business communication norms on podcasts enhances approachability and trust. Graham reveals practical techniques for leaders to embrace vulnerability and natural conversation, transforming their public presence and improving audience engagement. The Power of Business Storytelling in the Digital AgeGraham Brown can discuss the transformative impact of storytelling on brand building, emphasizing the need for authenticity and relatability in a world dominated by digital noise. Drawing from his extensive experience, he can share insights on how compelling narratives create lasting connections with audiences and customers. View all topics →

About Graham Brown

Author and Podcast Guesting Specialist for Corporate Leaders

3,000+ Podcast host & guest appearances16 books Published author250+ clients Served across 60 countriesUniversity of Sussex AI & Cognitive Psychology graduate

Graham Brown is an author and founder of Podcast Guesting Pro who helps corporate leaders, founders, and storytellers get booked on aligned podcasts and build thought leadership.

He began his career studying youth mobile behaviour and founded mobileYouth in 2001 to understand youth marketing and mobile culture; that early work serving clients such as Nokia, Vodafone, MTV, and Disney shaped his focus on audience insight.

Over time he moved from youth research into audio after seeing business leaders struggle to communicate authentically at scale, which led him to found a full-service corporate podcast agency and develop programs to train hosts and producers.

His route into podcasting combines formal study in Artificial Intelligence and Cognitive Psychology at the University of Sussex and Entrepreneurship training at Harvard Business School Online with decades of client-facing agency work.

He helps corporate leaders, startup founders, and storytellers find their voice. He leads Pikkal & Co, an award-winning corporate podcast agency, and runs Podcast Guesting Pro.

He previously hosted Asia Tech Podcast and previously grew mobileYouth to over 250 clients in 60 countries; his agencies operate from Singapore with partner studios across Australia, Austria, Canada, Croatia, Ireland, Sweden, the UAE, the UK, and the USA.

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About this episode

For aspiring podcasters or new podcasters, you should focus on attracting the right listeners—the kind of people who will connect with your podcast and become avid listeners (and hopefully, fans). How can you do it? You can do that by knowing your data or the information you have on hand.

In this episode, we will haveGraham Brown, founder of Pikkal and Co— an award winning podcast agency, a true expert who has been involved in over 2,000 podcast episodes as a host, producer or guest. He will guide us through the importance of the “data” for podcast growth.

Enjoy listening!

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter https://twitter.com/realmikosantos (@realmikosantos)!

About the Guest:Graham Brown, founder of Pikkal and Co, a Full Service Podcast Agency with podcast production partner studios in Atlanta, Bangalore, Barcelona, Brisbane, Dubai, Dublin, Helsinki, London, Manchester, Manila, Mexico City, Mumbai, New Delhi, New York, Singapore, Stockholm, Sydney, Toronto, Vienna, Washington DC and Zagreb. Pikkal and Co was founded by podcast host Graham Brown. Pikkal and Co specializes in Performance Communication for B2B Clients. Performance Communication is Communication that delivers measurable results based on Data-Driven Conversations.

In this episode, we cover:How "data" in your podcast makes a difference to its success.

How to use your ONE successful episode to grow your podcast.

Why content is still the king? A look at the most important factor for podcast growth.

Effective methods for growing your podcast while retaining your audience and listenership.

Podcasting: a great tool for your business or personal branding.

Support the show on Patreon to continue to bring you quality content. https://www.patreon.com/podcastcreatorssociety (Go Here.)

Connect with Graham Brown here:

LinkedIn: https://www.linkedin.com/in/grahamdbrown/ (https://www.linkedin.com/in/grahamdbrown/)

Personal Website: https://grahamdbrown.com/ (https://grahamdbrown.com/)

Business Website: https://www.pikkal.com/ (https://www.pikkal.com/)

Resources and links mentioned in this episode: Get your free https://kangaroofern.com/freebook (Harness the Power of Podcasting Ebook )

Join the https://www.podcastcreatorssociety%2Ccom/community (Podcast Creators Society Community ) to connect with other Podcasters and service providers and

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Guest: Graham Brown