Deri Llewellyn-Davies · October 22, 2026

Podcast: The Sticky From The Inside Podcast
October 22, 2026 · 52 min
Listen to Deri Llewellyn-Davies on The Sticky From The Inside Podcast.
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Boardroom Strategist and Creator of Ultra States Examining How Humans Actually Perform Under Pressure
30+ years Boardroom advisory experience330+ Boards advised or served on6 World’s highest mountains climbedTEDx Spoke at TEDxUniversityofEdinburgh
Deri Llewellyn-Davies grew up in a small rural village in Wales, where community wasn’t a concept, it was how life worked. That early sense of shared responsibility shaped how he later approached leadership, decision-making, and pressure, long before he entered boardrooms and high-stakes environments. Over three decades, Deri has advised and sat on more than 330 boards, becoming known for spotting the real constraint beneath the noise and helping organisations think clearly when the stakes are high. His signature Strategy on a Page methodology is a no 1 best seller and has inspired thousands of founders to scale with purpose.
Outside business, Deri has spent years testing human limits in extreme environments — climbing six of the world’s highest mountains, completing the Marathon des Sables, and racing the infamous Ironman. Those experiences became a lab for understanding how people actually perform under pressure, and why so many high-achievers quietly collapse when the adrenaline wears off.
That intersection of boardroom pattern recognition and extreme performance thinking led to the creation of Ultra States, a framework that reframes performance as state selection rather than motivation. Instead of treating focus, flow, connection, recovery, and peak intensity as accidents or personality traits, Ultra States examines them as distinct neurological and physiological conditions, each with trade-offs when misused or overextended.
Who’s choosing the state you’re in?
When the ground moved beneathDeri Llewellyn-Davieson Everest, his response drew on years of practice. In this episode of Sticky From The Inside, Andy Goram explores what that experience can teach us about how we respond to pressure, and how much of our everyday state we leave to habit, technology and other people’s demands.
Deri introduces Ultra States and the six states explored in the conversation: flow, focus, peak, recovery, reboot and connection. Together, they examine how to regain agency in manageable steps, prepare for what a situation needs and make space to transition between tasks.
They also explore why purpose gives our choices direction, why recovery belongs in the performance plan, and how leaders influence the conditions in which their teams can exercise choice.
Key Takeaways
Recognise the hijack. Notice when demands, distractions and unhelpful habits are determining how you show up.
Reclaim your agency. Start small: protect part of your morning, reclaim time for focused work, or bring deliberate intent to a conversation.
Choose your state, practise the shift. Consider what the next situation needs, then build your ability to access that state rather than carrying the previous one forward.
Give your choices purpose, and your performance recovery. Let what matters guide your effort, and build in the recovery that helps you remain able to focus, perform and connect.
Key Moments
The key moments in this episode are:
00:00 Welcome to Sticky From The Inside
01:10 When the plan disappears and the state takes over
03:49 Meet Der Llewellyn-Davies
04:49 When the mountain moved
09:18 What training makes possible
12:07 Bringing pressure into the boardroom
15:09 What state are we actually in
18:57 The state that enters the room with you
21:25 More than one way to perform
24:45 Why recovery belongs in the plan
28:15 Being there and being present
30:39 How the gaps disappeared
36:33 Taking your agency back
38:47 What does the next moment need
40:59 Learning to shift between states
43:46 Giving your choices purpose
48:21 Purpose agency and recovery
49:43 Exploring Ultra States further
Join The Conversation
Follow Andy Goram on LinkedIn
Visit Andy's website Bizjuicer.comhere
Listen to Sticky From The Inside on YouTube
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Follow Sticky From The Inside on X
Follow Sticky From The Inside on Facebook
Check out the Bizjuicer blog
Useful Links
Follow Deri on LinkedIn
Visit ultra-states.com
Full Episode Transcript
Get the full episode transcript
Guest: Deri Llewellyn-Davies
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