The Manage 2 Win Podcast

How to Sell Your $1M Business for $3M in Just 12 Months with Justin Goodbread

Justin Goodbread · January 8, 2025

Entrepreneur · Author · Finance · Leadershipin

Interview with Justin Goodbread

How to Sell Your $1M Business for $3M in Just 12 Months with Justin Goodbread

Podcast: The Manage 2 Win Podcast

January 8, 2025 · 52 min

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How to Sell Your $1M Business for $3M in Just 12 Months with Justin Goodbread

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Key topicsEmpowering Business Owners to Create ValueAs a seasoned business coach and keynote speaker, Justin Goodbread helps business owners achieve the freedom they desire while still growing their businesses. He offers practical advice on increasing business value, financial management, and strategic planning. Justin shows how to balance business growth with personal freedom, demonstrating that it’s possible to enjoy both. The Reality of Business TransitionsJustin can discuss the harsh reality that a vast majority of businesses fail to successfully transition ownership, with only a small percentage of owners being satisfied with the sale price. He can use his real-world experience of growing and selling seven businesses to illustrate common pitfalls and provide strategies on how to increase the likelihood of a successful transition, whether it’s selling to an outside buyer, passing the business to family, or another exit strategy. Preparing for a Successful Business ExitJustin can share his insights on the critical importance of early planning for a business exit, drawing from his extensive experience in value acceleration and exit planning. He can emphasize that many business owners delay this planning and are often unprepared when the time comes, leading to disappointing results. Justin can discuss actionable steps to make a business attractive to buyers, ensuring that the owner can achieve a successful and profitable exit. View all topics →

About Justin Goodbread

Expert in Business Value Growth and Strategic Exit Planning

7 businesses Built and exited1M+ copies Best-selling books sold worldwide5× Top 100 Most Influential Advisor, Investopedia500+ episodes DecaMillionaire Decoded podcast

Justin Goodbread is a seasoned entrepreneur, author, and business strategist with decades of experience building, scaling, and exiting service-based businesses. He launched his first venture at just 15 years old, igniting a lifelong passion for entrepreneurship and financial independence. Over the years, Justin has built multiple companies—culminating in an eight-figure exit—solidifying his reputation as a trusted advisor to growth-minded business owners.

Justin specializes in helping service-based entrepreneurs—particularly those generating over $500,000 in annual revenue—break through plateaus, enhance enterprise value, and prepare for highly profitable exits. He is the creator of the DecaMillionaire Doctrine, a five-phase framework designed to guide business owners from operational overwhelm to strategic freedom and lasting wealth.

A two-time bestselling author, Justin shares his expertise in his books The Ultimate Sale and Your Baby’s Ugly, offering practical, actionable guidance on maximizing business value. He also hosts the long-running podcast DecaMillionaire Decoded, with over 500 episodes packed with strategies for business growth, exit planning, and leadership.

As a podcast guest, Justin delivers engaging stories, strategic insights, and a relatable approach that resonates with entrepreneurs navigating the challenges of growth and transition. His blend of real-world experience and clear communication makes him a standout voice in conversations about business strategy, legacy building, and financial freedom.

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About this episode

Are you ready to triple the value of your business?

If your company is worth $1 million, imagine selling it for $3 million in just one year.

Sounds impossible?

Not with the proven strategies shared by our expert guest,Justin Goodbread.

In this episode, Justin Goodbread, a nationally recognized financial expert, author, and business strategist, reveals how to maximize your business's value.

Too many business owners focus solely on revenue and profits.

While important, Justin flips the script, emphasizing building the asset value of your company.

Learn how to grow your business into a sellable, thriving asset that meets your future financial goals.

What You'll Learn in This Episode:

🚀 Proven strategies to maximize the value of your business.

📊 Why focusing on assets over profits is the game-changer for entrepreneurs.

📖 Insights from Justin's books: "Your Baby's Ugly" and "The Ultimate Sale."

💼 How to prepare for a planned or unplanned business exit.

💡 Actionable tools to transform your business into a wealth-building machine.

About Justin Goodbread:

Justin Goodbread, CFP®, CEPA, CVGA, is an award-winning financial advisor and entrepreneur with decades of experience helping business owners achieve financial freedom. As the author of "Your Baby's Ugly" and "The Ultimate Sale," Justin provides no-nonsense guidance for growing, valuing, and selling businesses for maximum profit.

🎧 Tune in now to learn the secrets to selling your business for top dollar!

Learn More:

🌐 Justin Goodbread's Websites:

Official Website: https://www.justingoodbread.com/ Freedom Formula: https://www.masteringvaluegrowth.com/freedom-formula The Value Growth Academy: https://thevaluegrowthacademy.com/ 🔗 Connect with Justin on LinkedIn: Justin Goodbread: https://www.linkedin.com/in/justingoodbread/

📚 Justin's Must-Read Books:

"Your Baby's Ugly: Maximize the Value of Your Business or You'll Have Nothing to Sell" "The Ultimate Sale: A Financially Simple Guide to Selling a Business for Maximum Profit" Don't miss out! Check out other inspiring conversations on the Manage 2 Win Podcast with David Russell to transform your business and leadership skills.

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Guest: Justin Goodbread