Awakened Titans Podcast - Lily Patrascu

Sell Your Business At Highest Valuation - Saul Cohen And Lily Patrascu

Saul Cohen · July 21, 2025

Entrepreneur · Finance · Leadershipin

Interview with Saul Cohen

Sell Your Business At Highest Valuation - Saul Cohen And Lily Patrascu

Podcast: Awakened Titans Podcast - Lily Patrascu

July 21, 2025 · 30 min

Multimillionaire Acquisitions Advisor Shares How To Sell Your Business At Highest Valuation - Saul Cohen And Lily Patrascu Saul Cohen, who has supported over 100 acquisitions, specializes in helping business owners sell their companies at the highest possible valuation in the…

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Sell Your Business At Highest Valuation - Saul Cohen And Lily Patrascu
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Awakened Titans Podcast - Lily Patrascu

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Key topicsYour accounts are the story buyers use to decide what your business is really worthMost business owners treat accounts as something they need for tax, compliance, or year-end reporting, but buyers read them as a story about future risk. Saul brings a different lens from his background in risk, assurance, and acquisitions: the numbers are only valuable when they explain how reliable the business is, how cash is generated, and how exposed the company may be without the founder. He helps owners understand that valuation is not just a multiple applied to profit; it is a judgement about systems, clients, team structure, recurring revenue, legal exposure, and the confidence a buyer can place in the business. This is a strong fit for finance, CPA, founder, and professional-services podcasts that want to make accounting feel commercially urgent rather than technical. How Founders Protect Personal Wealth While the Business Is Still GrowingSaul Cohen watches founders build a valuable company and keep almost none of it anywhere else. A chartered accountant (ICAEW) who has advised on more than 100 transactions, he argues that personal wealth planning cannot wait for the exit, because most of the structuring that saves real money has to be in place years before a sale process starts. He covers where a founder's money actually sits, how profits leave the company without triggering avoidable tax, and which decisions become irreversible the moment a buyer appears. He also names the false economy he sees most often: paying for compliance work and calling it planning. Listeners get a clear view of what to put in place while the business is still earning.Track Record — Why Buyers Trust the Numbers That Repeat, Not the Ones That PeakSaul Cohen reads a set of accounts the way a buyer does, not the way a tax return does. Trained at PwC and now an advisor on more than 100 transactions covering over £450M of acquired revenue, he can show why two businesses with identical profits get very different offers. The gap sits in earnings quality: whether the revenue comes back next year, whether the cash actually arrives, whether one good year is quietly carrying the average. He walks through the lines a buyer tests first, and what a founder can still fix inside the current year's numbers. Listeners leave knowing which figures to make boring and repeatable before anyone asks to see them.View all topics →

About Saul Cohen

Saul Cohen, podcast guest

Empowering Entrepreneurs with Strategic Financial Advice

1 Business sold before starting his PwC careerPwC Assurance & Risk Management experience£1M+ Annual earnings of business owners he advisesPartner The Expert Eye

Saul Cohen is an experienced accountant, acquisitions advisor, and passionate advocate for entrepreneurship. With a distinguished career that spans top-tier firms such as PwC and leadership roles at The Expert Eye, Saul has honed his expertise in financial audits, risk analysis, and strategic acquisitions. He is committed to empowering entrepreneurs to transition from business operators to savvy investors, unlocking their full potential.

Drawing inspiration from personal experiences, including his father’s entrepreneurial journey, Saul has dedicated his career to helping small businesses and startups navigate the complexities of tax planning, acquisitions, and exit strategies. His holistic approach not only enhances business valuations but also enables entrepreneurs to reclaim their time and achieve financial freedom.

Saul’s work is characterized by a creative and practical approach to accounting, blending technical expertise with actionable strategies. His unique perspective resonates with successful business owners earning £1M+ annually, particularly those eager to optimize their wealth, prepare for business exits, or make impactful acquisitions.

As a podcast guest, Saul brings inspiring stories, actionable advice, and a passion for empowering entrepreneurs to achieve lasting success and drive positive change in their communities.

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About this episode

Multimillionaire Acquisitions Advisor Shares How To Sell Your Business At Highest Valuation -Saul CohenAnd Lily Patrascu

Saul Cohen, who has supported over 100 acquisitions, specializes in helping business owners sell their companies at the highest possible valuation in the shortest possible time span. He explains that 80–85% of businesses never sell, often because they are structured as lifestyle businesses where the owner is the primary asset. Saul emphasizes that successful exits require building identifiable, transferrable assets and a strong second-tier management team. He recommends a three-year process to systemize operations, clean up financials, and shift the owner's role to make the business more appealing to buyers. One of his clients improved from a £600K valuation to a £1.6M sale after implementing quarterly management accounts and hiring a competent in-house bookkeeper.

About The Guest

Saul Cohen is an experienced accountant and acquisitions advisor, passionate about helping entrepreneurs achieve financial growth through strategic acquisitions and insightful financial planning. Having supported over 100 acquisitions, Saul brings a wealth of expertise in guiding business owners through complex transactions. With a background at firms like PwC and BT, and having worked with clients such as JP Morgan, EasyJet, and Tesco, he offers insight across multiple industries. He is particularly dedicated to assisting business owners who feel stuck, providing guidance on tax planning, exit strategies, and acquisitions to ensure long-term financial success.

Saul helps entrepreneurs shift from day-to-day operations to thinking like investors, maximizing both business value and personal wealth. His unique perspective and creative approach to accounting make him a valuable resource for planning future growth while optimizing current operations.

For More Info About Saul Cohen, visit:

LinkedIn: https://www.linkedin.com/in/cohensaul/

Website: https://theexperteye.co.uk/

Timestamp

0:00 Introduction: Selling Your Business

0:07 Guest Introduction: Saul Cohen

0:45 Podcast Welcome and Overview

1:08 Business Valuation Challenges

3:30 Strategies for Increasing Business Value

4:30 Understanding Business Assets

6:14 Solutions for Higher Valuation

13:25 Case Studies of Successful Sales

29:14 Conclusion and Contact Information

About The Host

Lily Patrascu is an ultra-creative book publisher and personal brand strategist for thought leaders, CEOs, luxury influencers. As an influencer, bestselling author, copywriter, global speaker, she supports busy entrepreneurs to find their message and share it with millions of people.

Feel free to connect with me or find out more about my book publishing/influential entrepreneur events/speaking/ projects here: https://linktr.ee/lilypatrascu & www.lily.global I am launching a few collaborative books: on property wealth strategies, confidence, millionaire secrets, health tools, AI, and seeking influencers with large communities to promote their expertise with the books. I can help you write/ghostwrite and publish your books in 90 days. Message me (Lily) on +447557351222 to collaborate.

If you want to be featured on this podcast, and you're a successful entrepreneur able to share about how you grew your company, book your spot here: www.lily.global/podcast -

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We don’t believe in get-rich-quick programs or guarantees of specific outcomes. We believe in hard work, adding value, and serving others, and our programs are designed to help you achieve those goals. As stated by law, we cannot and do not make any guarantees regarding your ability to achieve financial results, earn money, or improve your health using our ideas, information, programs, or strategies. Your success depends on your own efforts, skills, and circumstances, which are beyond our control.

We are here to support you by sharing our strategies to help you progress, but nothing on this page, any of our websites, videos, marketing materials, or in our emails constitutes a promise or guarantee of future earnings, financial outcomes, or health improvements. Any financial or health-related examples, estimates, projections, or past results referenced are for illustrative purposes only and reflect the views of the hosts and guests. They should not be considered as exact, actual, or assured results. If you have any questions, please contact us at hello@lily.global.

Awakened Titans Podcast - with Lily Patrascu shares mindblowing conversations with influential business titans so you can manifest abundance, love, joy, success, through exponential business growth, innovative products and services, time/money management, property investment, funding, startups, quantum awakening, quantum manifestation, quantum healing, quantum miracles, motivation, high achiever habits and more!

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