Follow The Brand Podcast with Host Grant McGaugh

Season 4 Episode 4: One to Many Featuring Graham Brown Award Winning Corporate Podcasts and Podcast Guesting Specialist

Graham Brown · May 10, 2022

Thought Leader · Author · Entrepreneur · Artificial Intelligence · Leadershipin

Interview with Graham Brown

Season 4 Episode 4: One to Many Featuring Graham Brown Award Winning Corporate Podcasts and Podcast Guesting Specialist

Podcast: Follow The Brand Podcast with Host Grant McGaugh

May 10, 2022

When you are an entrepreneur, you are driven by the challenge and intrigue of the business journey. Your reward is the excitement you gain from a genuine feeling of adventure. Graham Brown says his journey started in telecom and communications which lead him to become one of…

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Key topicsHow Leaders Can Use Podcast Guesting to Build Trust FastMany CEOs and founders struggle to quickly establish credibility and trust with new audiences without lengthy campaigns or costly advertising. They seek efficient, authentic ways to connect and be seen as thought leaders. Graham Brown’s Podcast Guesting Pro specializes in securing multiple aligned podcast bookings in a short timeframe, focusing on authentic storytelling rather than self-promotion. His system draws from years of booking diverse leaders and designing guest narratives that resonate deeply, rapidly accelerating audience trust and familiarity. Listeners will walk away with concrete tactics for selecting the right podcasts, shaping compelling guest stories, and pacing appearances to build genuine connections quickly. Graham’s approach empowers leaders to leverage guest spots as strategic trust-building milestones. Why Podcasting Challenges Executive Comfort ZonesMany corporate leaders feel uneasy stepping into the podcast spotlight; they often expect formal presentations and rehearsed speeches but find the conversational nature of podcasts disarming. This discomfort leads to communication that feels scripted and distant, limiting authentic connection with their audience. Drawing on over 15 years of experience bridging formal communications with podcasting's informal style, Graham Brown has guided executives through this shift. His work with top CEOs reshapes their approach to storytelling, encouraging spontaneity and genuine dialogue. His frameworks integrate cognitive psychology insights to help leaders become more relatable without sacrificing authority. Listeners will gain a clear understanding of how stepping outside typical business communication norms on podcasts enhances approachability and trust. Graham reveals practical techniques for leaders to embrace vulnerability and natural conversation, transforming their public presence and improving audience engagement. The Power of Business Storytelling in the Digital AgeGraham Brown can discuss the transformative impact of storytelling on brand building, emphasizing the need for authenticity and relatability in a world dominated by digital noise. Drawing from his extensive experience, he can share insights on how compelling narratives create lasting connections with audiences and customers. View all topics →

About Graham Brown

Author and Podcast Guesting Specialist for Corporate Leaders

3,000+ Podcast host & guest appearances16 books Published author250+ clients Served across 60 countriesUniversity of Sussex AI & Cognitive Psychology graduate

Graham Brown is an author and founder of Podcast Guesting Pro who helps corporate leaders, founders, and storytellers get booked on aligned podcasts and build thought leadership.

He began his career studying youth mobile behaviour and founded mobileYouth in 2001 to understand youth marketing and mobile culture; that early work serving clients such as Nokia, Vodafone, MTV, and Disney shaped his focus on audience insight.

Over time he moved from youth research into audio after seeing business leaders struggle to communicate authentically at scale, which led him to found a full-service corporate podcast agency and develop programs to train hosts and producers.

His route into podcasting combines formal study in Artificial Intelligence and Cognitive Psychology at the University of Sussex and Entrepreneurship training at Harvard Business School Online with decades of client-facing agency work.

He helps corporate leaders, startup founders, and storytellers find their voice. He leads Pikkal & Co, an award-winning corporate podcast agency, and runs Podcast Guesting Pro.

He previously hosted Asia Tech Podcast and previously grew mobileYouth to over 250 clients in 60 countries; his agencies operate from Singapore with partner studios across Australia, Austria, Canada, Croatia, Ireland, Sweden, the UAE, the UK, and the USA.

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About this episode

When you are an entrepreneur, you are driven by the challenge and intrigue of the business journey. Your reward is the excitement you gain from a genuine feeling of adventure.Graham Brownsays his journey started in telecom and communications which lead him to become one of the world’s most recognized podcasters.

Brown started podcasting as a hobby to reach out to entrepreneurial nomads like himself which lead him to South East Asia to meet Billionaire Tony Fernandez of Air Asia to build a podcast asset to leverage the human connection.

Graham believes leadership is Storytelling. Graham helps Corporate Leaders find their authentic voice through creating their own podcasts and speaking on other creative podcasts. Graham has hosted, guested on, and produced over 2,000 podcast episodes since 2014.

A graduate of Artificial Intelligence & Cognitive Psychology (Sussex University) and Entrepreneurship (Harvard Business School), Brown is the founder of Pitch Media Asia - Asia’s largest Podcast Media House and he is best known for being the Show Host of Asia Tech Podcast, The Podcast Show and Pitch deck Asia shows spanning 500 episodes across 15 Asian Markets. He is also a published author and has penned books such as “Brand Love: How to Build a Brand Worth Talking About” and “The Mobile Youth: Voices of the Mobile Generation”.

Graham is also the founder of Pikkal & Co – Award-Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. Brown shares lessons learned from helping some of the world’s leading organizations (McKinsey, UTI, Julius Baer, UBS, and the Singapore Government find their voice with podcasts

As an entrepreneur, Brown founded mobile youth in 2000, the world’s first youth-focused telecoms company, and built it into a multi-national company spanning 45 countries. He has appeared on CNN, CNBC, BBC TV, Financial Times, The Guardian, and Wall Street Journal. A prolific public speaker, he has spoken on topics ranging from Marketing Innovation to Early-stage Startup Investment. Throughout his exciting career, he has helped shape the marketing strategy of clients such as UNICEF, MTV, The European Commission, Disney, and Monster Energy Drinks, and even participated in the rollout of the world’s first consumer mobile internet services (NTT DoCoMo's iMode) in Japan during the 1990s.

A student of the world, Brown has lived in countries such as New Zealand, the UK, Spain, Japan, and Singapore and speaks fluent Japanese, Spanish and English.

Let’s welcome Graham Brown to the Follow The Brand podcast where we are building a 5 STAR Brand That You Can Follow!

https://grahamdbrown.com/

www.5starbdm.com

Guest: Graham Brown