BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capit

Rajiv Lamba: Market Research Expert, SaaS Learning Curve & Parenthood Advice

Rajiv Lamba · April 4, 2022

Entrepreneur · Artificial Intelligence · Leadershipin

Interview with Rajiv Lamba

Rajiv Lamba: Market Research Expert, SaaS Learning Curve & Parenthood Advice

Podcast: BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capit

April 4, 2022

An established Market Research expert and a known face amongst Asian clients, Rajiv Lamba holds an invaluable accumulative experience of more than 20 years in the field of market research spanning across the FMCG segment and with proven records of building ‘Quality Leaders for…

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Key topicsWhy Market Research Must Become an Always-On Experience PartnerQuarterly studies miss the moments that matter. Rajiv advocates for **research that’s continuous, automated, and embedded** – where AI handles data collection, routing, and analysis, so insights teams can focus on storytelling and strategic action. He shares how SurveySensum helps brands turn research from a cost center into a real-time growth partner. Why Emotion Data, Not Dashboards, Builds Customer-Centric CompaniesRajiv discusses how AI is enabling companies to **listen at scale while preserving human nuance**. Drawing on examples from clients like Mercedes, Allianz, and Indosat, he explains how real-time emotion and intent detection can turn feedback into foresight – helping brands act with empathy and precision. Why World-Class Tech Thrives in the Global SouthRajiv shares his experience building two global platforms from Asia – and how cultural empathy, speed, and adaptability give emerging-market founders a unique edge. He talks about **building for multilingual markets, patchy infrastructure, and diverse behaviors** – and why innovation often thrives where problems are raw and urgent. View all topics →

About Rajiv Lamba

Founder & CEO of NeuroSensum and SurveySensum, Bringing Neuroscience & AI Together to Redefine Customer Experience

500+ Companies globally40+ Countries served8M+ Surveys poweredFounder SurveySensum

Rajiv Lamba has spent his career reimagining how businesses listen to their customers. After leading Asia-Pacific growth for Kadence International and building deep expertise in consumer insights, he founded SurveySensum, an AI-powered customer feedback platform transforming how enterprises capture, analyze, and act on insights in real time.

He saw how traditional customer research – slow, expensive, and reliant on consultants – kept companies from responding to customer pain when it mattered most. By combining his background in consumer psychology with AI and automation, he built SurveySensum to turn raw feedback into immediate, actionable intelligence. The platform integrates seamlessly with CRMs and channels like WhatsApp, email, and in-app touchpoints – helping teams identify experience gaps, boost retention, and drive growth across every channel.

At the heart of Rajiv’s work is a simple belief: empathy, when made measurable, can transform how organizations operate. He sees technology not as a replacement for human understanding but as a bridge – helping businesses listen at scale without losing the emotional context that drives loyalty and trust.

Today, SurveySensum powers 300+ enterprises across 20+ countries in industries such as automotive, BFSI, telecom, FMCG, and retail. Rajiv leads teams across Southeast Asia, India, and the Middle East, known for blending scientific rigor, business pragmatism, and deep empathy in the evolving field of customer experience.

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About this episode

An established Market Research expert and a known face amongst Asian clients,Rajiv Lambaholds an invaluable accumulative experience of more than 20 years in the field of market research spanning across the FMCG segment and with proven records of building ‘Quality Leaders for Tomorrow’

Rajiv founded Neurosensum in 2018 which led to an impressive transformation in the world of market research by combining conventional methods with a neuroscience-based approach.

A year later, with an intent of making consumer insights real-time and affordable for enterprises, Rajiv also built an AI-Enabled Customer & Employee Experience Measurement and Improvement Platform called Surveysensum that analyzes customer feedback and any unstructured data in real-time, enabling enterprises to get meaningful insights at an affordable price in no time.

A truly positive person who considers his employees as the biggest asset, Rajiv has pioneered the use of Neuroscience and Artificial intelligence for consumer research in Asia and continues to empower innovative solutions to create customer-centric mindfulness.

Show notes at: https://www.jeremyau.com/blog/rajiv-lamba

You can find the community discussion for this episode at: https://club.jeremyau.com/c/podcasts/rajiv-lamba

Guest: Rajiv Lamba