Required Reading — What Finance Students Need Before the Market Sets the Exam

What Finance Students Are Not Taught About Market Crashes: preparing the next generation of advisors to test classroom theory against real market evidence

Theodore Hicks wrote Evidence-Based Investing with the next generation of financial professionals in mind, after starting his own career as a financial planner just as the dot-com crash delivered three straight years of market losses. Finance and investment students are still taught that a well-diversified portfolio will carry clients through any downturn, and he argues the classroom leaves out what happens when a severe loss lands at the wrong stage of a client's life. He watched that gap open twice, in the dot-com collapse and again in the global financial crisis, when following the guidance of major firms and academic theory did not protect the investors who relied on it. He walks students through which lessons to keep, which assumptions to test against market evidence, and how to build the habit of questioning respected ideas before a first client depends on them. Students heading into the financial industry leave ready for the test real markets set, not only the one on the syllabus.

About Theodore Hicks

Theodore Hicks, podcast guest

Wealth Management Author, Financial Planner and Market Strategist

20+ years Financial planning and portfolio management2 awards Winner for Evidence-Based Investing3 credentials CFP®, CKA® & CMT®MoneyShow Masters Symposium Industry speaker

Theodore Hicks is a financial planner, author and speaker whose approach to wealth management was shaped by experiencing some of the most difficult market periods of the past three decades.

He entered the profession determined to help people build thoughtful financial plans, only to begin his career during the dot-com crash and later guide clients through the global financial crisis. Despite following the established guidance promoted by major firms and academic theory, Theodore saw how quickly even a well-constructed financial plan could be undermined by severe market losses at the wrong stage of an investor’s life. That experience led him to question the industry’s default assumptions and develop a more defensive, evidence-based approach to portfolio management.

Today, Theodore helps investors navigate the point at which accumulated wealth brings greater complexity, higher stakes and less room for error. His work is particularly relevant to business owners, senior executives, professionals and retirees who have spent years building their assets but no longer want the responsibility of managing every investment decision themselves. He challenges the idea that investors must simply accept major losses, ride out every downturn and trust that markets will recover on a timetable that suits their lives.

Theodore is also the author of a highly regarded book written for both experienced investors and the next generation of financial professionals.

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Rethinking Wall Street: Why Conventional Investment Advice Fails
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