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What Theodore Hicks talks about

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Required Reading — What Finance Students Need Before the Market Sets the Exam

What Finance Students Are Not Taught About Market Crashes: preparing the next generation of advisors to test classroom theory against real market evidence

Theodore Hicks wrote Evidence-Based Investing with the next generation of financial professionals in mind, after starting his own career as a financial planner just as the dot-com crash delivered…

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Crash Course — The Two Market Collapses That Schooled a Young Financial Planner

Starting a Career in Two Market Crashes: what the dot-com collapse and the financial crisis taught about recovering from setbacks

Theodore Hicks started his career as a financial planner just as the dot-com crash delivered three straight years of market losses, and then guided clients through the global financial crisis a few…

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The Money Conversation Nobody Has With Young Adults

Financial Pressure on Young Adults: The emotional side of money for students and young professionals, and how to make decisions without fear or comparison.

What if the biggest financial challenge facing young people isn't a lack of information - but the pressure that comes with money?

Theodore Hicks can open up an honest conversation about the financial

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When Everything Falls Apart — Keeping Going When the Future Isn't Clear

Resilience Under Uncertainty: Handling setbacks, professional uncertainty and pressure when the plan stops working, drawn from experience in the financial industry.

What happens when the plan you built your life around suddenly stops working?

Theodore Hicks brings a refreshingly honest perspective to resilience, exploring what it really takes to keep moving when

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Men, Money and the Weight of Financial Responsibility

Men, Money and Financial Pressure: how financial responsibility affects decisions and performance

Theodore Hicks has advised business owners, executives and families on their wealth since the dot-com crash, and he speaks openly about the link between financial responsibility, pressure and…

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Leap of Faith — How a Christian Investor Builds a Career One Step at a Time

Faith and Evidence in a Financial Career: a one-step-at-a-time approach to big professional decisions

Theodore Hicks has built a career in wealth management on evidence, and his Christian faith has guided that career from the start. Many people assume faith and evidence pull in opposite directions…

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Faith, Finance, and the Courage to Take the Next Step

Faith in Career Decisions: How Christian belief shapes approaches to success, setbacks, purpose and uncertainty in building a career.

What happens when professional ambition meets personal faith?

Theodore Hicks brings a unique perspective to the conversation about faith and career, exploring how his Christian beliefs have influenced

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Diversification does not guarantee protection when every market falls together

Diversification Versus Downside Protection: defensive portfolio construction for extreme markets

Investors are often told that owning a little of everything is enough to survive market volatility, yet history has repeatedly shown that diversified portfolios can still experience severe losses…

The investment advice most professionals still follow was never designed for today's markets

Rethinking Modern Portfolio Theory: where the standard framework holds and where it fails

Financial advisors, planners, and finance students are still taught Modern Portfolio Theory as the foundation of investing, despite it being built on assumptions developed decades ago. Theodore…

Protecting wealth requires guardrails before growth

Guardrails Before Growth: protecting accumulated wealth in the years before and after retirement

The financial industry often celebrates the highest returns, but for people in their fifties, sixties and beyond, avoiding a devastating loss may matter more than capturing every market gain.…

What Happens When the Career You Chose Stops Making Sense

Rebuilding a Financial Philosophy: what two market crises exposed about standard advice

Theodore began his career with a clear plan, a belief in the system and the confidence that following established advice would lead to good outcomes. Then came the dot-com crash, the global financial…

Starting My Career in a Market That Kept Proving the Textbooks Wrong

Starting Out Through Two Crashes: how market evidence displaced textbook planning

Theodore began his career determined to become a financial planner rather than a stock picker, only to enter the profession as markets delivered three consecutive years of losses during the dot-com…

Why integrity sometimes means refusing to follow the crowd

Questioning Received Financial Wisdom: intellectual honesty in managing client money

Theodore’s work is grounded in a willingness to question teachers, institutions and even his own conclusions when the evidence points elsewhere. Rather than asking clients to trust an expert…

Also speaks on

wealth managementfinancial planningportfolio managementmarket strategymarket cyclesrisk managementdownside protectionprofessional reinventionpublished authorcapital preservationportfolio guardrailsinvestment riskintegrityhigh-net-worth investorshigh-net-worth familiesbusiness owner wealthexecutive wealth planningretiree portfoliosfinancial plannersinvestment advisorsprofessional investorsfinance studentssevere market lossesmarket downturnsdot-com crashglobal financial crisismodern portfolio theoryprotecting wealthauthor interviewsnext generation of financial professionals

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Rethinking Wall Street: Why Conventional Investment Advice Fails
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