Rajiv Lamba
Founder & CEO of NeuroSensum and SurveySensum, Bringing Neuroscience & AI Together to Redefine Customer Experience
Rajiv Lamba Key Topics
Why Market Research Must Become an Always-On Experience Partner
Quarterly studies miss the moments that matter. Rajiv advocates for **research that’s continuous, automated, and embedded** – where AI handles data collection, routing, and analysis, so insights teams can focus on storytelling and strategic action. He shares how SurveySensum helps brands turn research from a cost center into a real-time growth partner.
Why Acting Quickly Beats Waiting for Perfect Research
Slow feedback costs loyalty. Rajiv explains why in today’s CX landscape, **speed beats perfection** – acting on “good enough” insight within hours keeps customers engaged and teams accountable. He shows how always-on listening and automation enable businesses to close the loop fast enough that people still feel heard.
Why Emotion Data, Not Dashboards, Builds Customer-Centric Companies
Rajiv discusses how AI is enabling companies to **listen at scale while preserving human nuance**. Drawing on examples from clients like Mercedes, Allianz, and Indosat, he explains how real-time emotion and intent detection can turn feedback into foresight – helping brands act with empathy and precision.
Why World-Class Tech Thrives in the Global South
Rajiv shares his experience building two global platforms from Asia – and how cultural empathy, speed, and adaptability give emerging-market founders a unique edge. He talks about **building for multilingual markets, patchy infrastructure, and diverse behaviors** – and why innovation often thrives where problems are raw and urgent.
The Real AI Opportunity in CX Isn’t Automation-It’s Understanding
AI in CX is often seen as a way to speed up tasks. Rajiv reframes it as **augmentation** – helping humans grasp nuance at scale. He shares how machine learning and language models, when combined with behavioral science, can decode tone, emotion, and intent in everyday feedback – revealing unmet needs before churn or NPS scores show warning signs.
Latest episodes
Key topics
Why Market Research Must Become an Always-On Experience Partner
Quarterly studies miss the moments that matter. Rajiv advocates for **research that’s continuous, automated, and embedded** – where AI handles data collection, routing, and analysis, so insights teams can focus on storytelling and strategic action. He shares how SurveySensum helps brands turn research from a cost center into a real-time growth partner.
Why Emotion Data, Not Dashboards, Builds Customer-Centric Companies
Rajiv discusses how AI is enabling companies to **listen at scale while preserving human nuance**. Drawing on examples from clients like Mercedes, Allianz, and Indosat, he explains how real-time emotion and intent detection can turn feedback into foresight – helping brands act with empathy and precision.
Why World-Class Tech Thrives in the Global South
Rajiv shares his experience building two global platforms from Asia – and how cultural empathy, speed, and adaptability give emerging-market founders a unique edge. He talks about **building for multilingual markets, patchy infrastructure, and diverse behaviors** – and why innovation often thrives where problems are raw and urgent.
View all topics →
Latest episodes
Key topics
Why Market Research Must Become an Always-On Experience Partner
Quarterly studies miss the moments that matter. Rajiv advocates for **research that’s continuous, automated, and embedded** – where AI handles data collection, routing, and analysis, so insights teams can focus on storytelling and strategic action. He shares how SurveySensum helps brands turn research from a cost center into a real-time growth partner.
Why Emotion Data, Not Dashboards, Builds Customer-Centric Companies
Rajiv discusses how AI is enabling companies to **listen at scale while preserving human nuance**. Drawing on examples from clients like Mercedes, Allianz, and Indosat, he explains how real-time emotion and intent detection can turn feedback into foresight – helping brands act with empathy and precision.
Why World-Class Tech Thrives in the Global South
Rajiv shares his experience building two global platforms from Asia – and how cultural empathy, speed, and adaptability give emerging-market founders a unique edge. He talks about **building for multilingual markets, patchy infrastructure, and diverse behaviors** – and why innovation often thrives where problems are raw and urgent.
View all topics →