
Founder & CEO of NeuroSensum and SurveySensum, Bringing Neuroscience & AI Together to Redefine Customer Experience
You’ve said empathy, when made measurable, can transform how organizations operate. How do you define measurable empathy, and what are the hardest parts of teaching leaders to act on it?
Your early work at NeuroSensum focused on decoding subconscious behavior through neuroscience tools like EEG and facial coding. What’s something surprising you’ve learned about how people really make decisions versus how they think they do?
Traditional market research can take weeks, even months. You argue that in today’s CX landscape, speed beats precision. Can you walk us through how “good enough data” can sometimes be more powerful than perfect insight?
You’ve built advanced AI platforms from Southeast Asia—not Silicon Valley. What unique advantages or cultural traits do you think help innovation thrive in the Global South?
You’ve talked about emotion data being more valuable than dashboards. What does it look like when a company actually runs on emotion data—and how does it change leadership behavior day to day?
AI is often seen as replacing human judgment, but you describe it as a bridge between intuition and data. What does “AI with empathy” look like in practice?
You’ve argued that research needs to move from being a supplier to an “always-on experience partner.” How close are we to that shift, and what barriers still stand in the way?
Operating across India, Southeast Asia, and the Middle East means designing for patchy infrastructure and multilingual users. How has that complexity shaped your approach to building tech products?
You lead teams across very different regions. How do you create a shared sense of purpose around empathy and insight in such diverse cultures?
Looking ahead, what role do you think emotion-sensing and behavioral AI will play in shaping not just customer experience—but the future of human–machine relationships?
Latest episodes
Key topics
Why Market Research Must Become an Always-On Experience Partner
Quarterly studies miss the moments that matter. Rajiv advocates for **research that’s continuous, automated, and embedded** – where AI handles data collection, routing, and analysis, so insights teams can focus on storytelling and strategic action. He shares how SurveySensum helps brands turn research from a cost center into a real-time growth partner.
Why Emotion Data, Not Dashboards, Builds Customer-Centric Companies
Rajiv discusses how AI is enabling companies to **listen at scale while preserving human nuance**. Drawing on examples from clients like Mercedes, Allianz, and Indosat, he explains how real-time emotion and intent detection can turn feedback into foresight – helping brands act with empathy and precision.
Why World-Class Tech Thrives in the Global South
Rajiv shares his experience building two global platforms from Asia – and how cultural empathy, speed, and adaptability give emerging-market founders a unique edge. He talks about **building for multilingual markets, patchy infrastructure, and diverse behaviors** – and why innovation often thrives where problems are raw and urgent.
View all topics →
Latest episodes
Key topics
Why Market Research Must Become an Always-On Experience Partner
Quarterly studies miss the moments that matter. Rajiv advocates for **research that’s continuous, automated, and embedded** – where AI handles data collection, routing, and analysis, so insights teams can focus on storytelling and strategic action. He shares how SurveySensum helps brands turn research from a cost center into a real-time growth partner.
Why Emotion Data, Not Dashboards, Builds Customer-Centric Companies
Rajiv discusses how AI is enabling companies to **listen at scale while preserving human nuance**. Drawing on examples from clients like Mercedes, Allianz, and Indosat, he explains how real-time emotion and intent detection can turn feedback into foresight – helping brands act with empathy and precision.
Why World-Class Tech Thrives in the Global South
Rajiv shares his experience building two global platforms from Asia – and how cultural empathy, speed, and adaptability give emerging-market founders a unique edge. He talks about **building for multilingual markets, patchy infrastructure, and diverse behaviors** – and why innovation often thrives where problems are raw and urgent.
View all topics →