What Mark talks about

Many founders start thinking seriously about selling only when they are already tired, distracted, or ready to move on, which can push them into a rushed process before the business is truly buyer-rea…

Many founders assume a buyer will value the business based on today’s accounts, but the biggest uplift often comes from value that has never been properly surfaced, packaged, or explained. Long-runnin…

Many founders spend years preparing the numbers for an exit but far less time preparing for the identity shock that can come with handing over the company they built. A sale can look clean on paper wh…

Many founders walk into a sale thinking their business is worth whatever the accounts suggest, but the biggest exits usually happen when the right buyer sees something the spreadsheet cannot fully cap…