The money that changes your exit is usually hidden inside the business already

Surfacing Hidden Value Before Sale: a structured process for lifting exit valuation

Many founders assume a buyer will value the business based on today’s accounts, but the biggest uplift often comes from value that has never been properly surfaced, packaged, or explained. Long-running companies can be full of underused assets, weak pricing, wasted margin, messy sales habits, and operational blind spots that quietly suppress the number a buyer is willing to pay. Mark Mills OBE has built and sold five companies, including Cardpoint at a £175 million valuation, and now uses a 40-step sale process to help owners find the hidden value before they enter the market. For founder audiences, this creates a practical conversation about what to fix, what to prove, and what to show a buyer before the sale process begins.

About Mark Mills

Mark Mills, podcast guest

OBE Business Sale Advisor Helping UK Founders Maximise Exit Value

5 Businesses built & sold£175M Cardpoint exit valuation6,500 Cash machines in Cardpoint network£500M+ Monthly cash dispensed by Cardpoint network

Mark Mills OBE is a business sale advisor who helps UK founders sell their businesses for maximum value.

He got into this work after spotting overlooked value as a child selling broken biscuits at school and then carrying that instinct into founding and exiting companies. The early biscuit story taught him to see what others ignore and to turn small advantages into commercial wins, a thread that runs through his approach to identifying hidden value in mature businesses. Over time that practicality led him from founding companies to deliberately learning from each exit and packaging those lessons into a repeatable system.

He has built and sold five businesses, most notably building and exiting Cardpoint at a £175 million valuation; Cardpoint floated on AIM at £7 million, grew to 6,500 cash machines and 300 employees, and dispensed over £500 million a month. Since 2007 he has worked as a Non-Executive Chairman and advisor applying his methods to other owners. In December 2024 he was awarded an OBE for services to Business and Charity and he holds the title of Deputy Lieutenant of Lancashire.

Day-to-day he steps in as Non-Executive Chairman, works directly with founders to uncover hidden value, and manages the full sale process from preparation through to finding the right buyer.

View profile →

Book Mark Mills for your show

5+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.

Request an interview →
Don’t BE for Sale: Mark Mills on Building Leverage and Maximizing Your Exit
0:00 / 34:31
The Exit - Presented By Flippa· Listen to Mark Mills on air