Helping experts turn their expertise and stories into powerful conversations that build connection, credibility and authority.
Cassie Welford is a multi-published author, keynote speaker and strategy specialist who helps people connect through conversation, share their stories and become known for the message within them.
A nine-time published author with more than 500 five-star book reviews, Cassie has built her career around storytelling, publishing, speaking and creating meaningful conversations. After closing her author-mentoring business, she moved into the podcast industry, working with a podcast agency and developing her expertise in strategy, storytelling and thought leadership.
Cassie is an experienced keynote speaker who has spoken multiple times on BBC Radio and has been featured in both local and national press. She understands how to take the experiences, knowledge and ideas someone has and turn them into stories and conversations that create trust, credibility and genuine connection.
Her passion is helping people move from having a story to becoming known for the message within it - using conversation to build visibility and authority without losing the human story behind the expertise.
Cassie is also a passionate advocate for dementia and Alzheimer’s awareness, following the loss of her mum to Alzheimer’s disease. Through her book I’ve Lost My Mum, speaking and sharing her own experiences, she continues to raise awareness of the realities faced by families and caregivers. She has appeared on BBC Morning Live, sharing her mum’s Alzheimer’s journey and the heartbreaking decision to move her into residential care.
Today, Cassie brings together her experience as an author, storyteller, keynote speaker and podcast strategist to help people communicate what they know, why it matters and what they have learned along the way.
At the heart of her work is a simple belief:
Your story can create connection. Your conversations can create opportunity. And when you communicate what you know and why it matters, you can build genuine authority around your message.
Finding Purpose After Loss: Cassie shares how personal loss led to dementia and Alzheimer's advocacy.
Cassie's story gives her a deeply personal perspective on the power of turning lived experience into something meaningful.
Following the loss of her mum to Alzheimer's disease, Cassie became a…
Writing Through Imperfect Circumstances: Resilience and purpose helped Cassie keep writing through hardship.
Cassie didn't write eight books because life was easy. She wrote them because it wasn't.
Her first book was written while her family were bringing her food parcels because she was struggling to feed…
Moving Forward Through Self-Doubt: Cassie shares how she pursued visibility and opportunity before feeling good enough.
From “I’m Not Good Enough” to National Television: How Do You Become the Person You Never Believed You Could Be?
As a single mum, Cassie once walked into a job interview for a cleaner, convinced she…
Start Writing Your Book: A simple plan helps aspiring authors turn ideas into finished books.
“I should write a book one day.”
How many people have said those words - and then spent years thinking about it without ever finishing a single chapter?
Cassie Welford knows exactly why that happens.
Wit…