About Cassie Welford
Podcast Strategy & Authority Building Specialist
Cassie Welford is known for helping experts understand how podcast guesting can become a serious authority-building platform, rather than a one-off visibility exercise. Her work sits at the intersection of strategic positioning, audience alignment, storytelling, and credibility, with a clear belief that meaningful conversations can build trust long after an episode goes live.
As a Podcast Strategy Specialist with Podcast Guesting Pro, Cassie helps thought leaders clarify the message they want to be known for and shape podcast opportunities around influence, relevance, and long-term authority. Her perspective is grounded in a wider body of work around voice, message, and lived experience. She is the author of nine published books, written under Cassandra Farren and Cassandra Welford, with more than 500 five-star reviews across her publishing work. Her books cover resilience, writing, grief, stress, and dementia awareness, including titles such as The Girl Who Refused to Quit, Share Your World, I’ve Lost My Mum, and The Grief That Doesn’t Count.
Cassie’s understanding of message and trust is also deeply personal. After losing her mum to Alzheimer’s disease, she became an advocate for Alzheimer’s and dementia awareness, using books and social media to help caregivers feel seen, understood, and less alone. She has spoken publicly about that experience, including a BBC Morning Live feature on the painful decision around care home support for her mum.
That combination of strategic communication, publishing experience, and advocacy gives Cassie a grounded lens on why some messages connect and others disappear. She brings clarity to the overlooked details: how a guest frames their authority, why personal stories need structure, and how trust is built through conversation rather than performance.
As a podcast guest, Cassie brings a warm, practical, and human perspective on podcast guesting, thought leadership, storytelling, writing, resilience, and using lived experience to create connection.
Episode angles ready to record
Experts, coaches, and consultants are under pressure to sound human without turning every conversation into a personal confessional. The common mistake is thinking vulnerability alone creates trust…
Purpose-led founders, advocates, and professional service providers often have meaningful work that gets flattened into generic positioning. The hidden risk is assuming more visibility will fix a…
Caregivers dealing with Alzheimer's and dementia often carry grief long before the person they love is gone. A major misconception is that grief begins at death, when many families are already…
Authors, advocates, and creatives who write from lived experience face a difficult line between honesty and overexposure. The mistake is believing a powerful life event automatically becomes a…