When Life Breaks You Open: Turning Pain, Loss and Experience Into Purpose

Finding Purpose After Loss: Cassie shares how personal loss led to dementia and Alzheimer's advocacy.

Cassie's story gives her a deeply personal perspective on the power of turning lived experience into something meaningful.

Following the loss of her mum to Alzheimer's disease, Cassie became a passionate advocate for dementia and Alzheimer's awareness. Her book I've Lost My Mum gave voice to the often unseen reality of caring for someone with dementia, and she went on to share her family's experience on BBC Morning Live.

Her story isn't about suggesting that difficult experiences are somehow necessary or desirable. It's about what can happen when someone chooses to make meaning from what they have lived through and use that experience to connect with and help others.

Cassie can bring a powerful conversation to the podcast about grief, resilience, finding purpose after loss and the courage it takes to share the parts of our stories that aren't polished or comfortable - but may be exactly what someone else needs to hear.

About Cassie Welford

Cassie Welford, podcast guest

Helping experts turn their expertise and stories into powerful conversations that build connection, credibility and authority.

9 Published books500+ Five-star book reviewsBBC Morning Live Featured sharing her mum's Alzheimer's journey2014 First book published

Cassie Welford is a multi-published author, keynote speaker and strategy specialist who helps people connect through conversation, share their stories and become known for the message within them.

A nine-time published author with more than 500 five-star book reviews, Cassie has built her career around storytelling, publishing, speaking and creating meaningful conversations. After closing her author-mentoring business, she moved into the podcast industry, working with a podcast agency and developing her expertise in strategy, storytelling and thought leadership.

Cassie is an experienced keynote speaker who has spoken multiple times on BBC Radio and has been featured in both local and national press. She understands how to take the experiences, knowledge and ideas someone has and turn them into stories and conversations that create trust, credibility and genuine connection.

Her passion is helping people move from having a story to becoming known for the message within it - using conversation to build visibility and authority without losing the human story behind the expertise.

Cassie is also a passionate advocate for dementia and Alzheimer’s awareness, following the loss of her mum to Alzheimer’s disease. Through her book I’ve Lost My Mum, speaking and sharing her own experiences, she continues to raise awareness of the realities faced by families and caregivers.

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