EP322 – Building Predictable Sales Systems for Service Businesses with Francis Rodino

Francis Rodino is an AI growth architect and author who turns messy CRM and sales processes into predictable demand-generation systems for service and operational businesses doing £1m to £20m in revenue.

He moved into this work after two decades leading digital teams and campaigns at global media and agency roles, where he became frustrated by corporate politics and the gap between enterprise tools and SME realities. That shift led him to apply enterprise-grade marketing automation and CRM discipline to smaller service businesses that lacked repeatable sales infrastructure.
His work is built on verifiable outcomes: the Leads Machine framework is published as an Amazon bestselling book and was shortlisted for the Business Book Awards 2026, and his systems have been used by over 300 service businesses to recover more than £128 million in revenue. He also draws on a corporate background managing campaigns for brands such as BBC and PlayStation and more than 20 years in digital marketing.

Day-to-day he installs revenue infrastructure using the R.E.D. Method - Roadmap, Engine, Drive - and a white-labelled AI-enabled CRM that provides instant lead response, automated 8+ touchpoint follow-up via SMS, email and WhatsApp, and dashboards leadership can trust.