What Francis Rodino talks about

Responding to Enquiries Outside Office Hours: How instant reply and automated follow-up decide which firm wins the job

Francis Rodino has installed follow-up systems in more than 300 service businesses, and the pattern is always the same: the enquiry arrives after the team has gone home, and by the time anyone…

Documenting the Sales Process in a Founder-Led Business: mapping how an enquiry travels before adding people or software

Francis Rodino has installed sales systems in more than 300 service businesses, and the first thing he finds is that nobody can describe how a lead actually travels through the company. Most founders…

AI in Sales Follow-Up: what automation qualifies, and where a service business still needs a person

Francis Rodino has installed AI follow-up systems in more than 300 service businesses, and he is blunt about where they stop. He describes the handover point: the system answers in seconds, chases…

Taking a UK Service Business to US Clients: Pricing, positioning and proof when the buyer has never heard of you

Francis Rodino has built sales systems for more than 300 service businesses in the UK, and is now taking the same work to American buyers. He is open about the decisions that came first: what to…

CRM Adoption in Service Businesses: why sales teams resist new systems and what makes one stick

Francis Rodino has put sales systems into more than 300 service businesses, and the software is never the hard part. He describes what happens in week one: the top biller says the CRM slows him down…

Growing a Service Business Without Growing Headcount: The systems that let a small team run at the pace of a much larger one

Francis Rodino has installed sales systems in more than 300 service businesses and recovered £128 million of revenue that was already sitting in their enquiries. Most founders assume the next stage…