#539 - Francis Rodino - Lead Conversion
0:00 / 53:33The Next 100 Days Podcast· Listen to Francis Rodino on air
Amazon bestselling author and AI Growth Architect for Service Businesses
Francis Rodino is an AI growth architect and author who turns messy CRM and sales processes into predictable demand-generation systems for service and operational businesses doing £1m to £20m in revenue.
He moved into this work after two decades leading digital teams and campaigns at global media and agency roles, where he became frustrated by corporate politics and the gap between enterprise tools and SME realities. That shift led him to apply enterprise-grade marketing automation and CRM discipline to smaller service businesses that lacked repeatable sales infrastructure.
His work is built on verifiable outcomes: the Leads Machine framework is published as an Amazon bestselling book and was shortlisted for the Business Book Awards 2026, and his systems have been used by over 300 service businesses to recover more than £128 million in revenue. He also draws on a corporate background managing campaigns for brands such as BBC and PlayStation and more than 20 years in digital marketing.
Day-to-day he installs revenue infrastructure using the R.E.D. Method - Roadmap, Engine, Drive - and a white-labelled AI-enabled CRM that provides instant lead response, automated 8+ touchpoint follow-up via SMS, email and WhatsApp, and dashboards leadership can trust. He works with engineering firms, recruitment businesses, facilities and field-service providers, construction services, trades (plumbing, electrical, heating) and professional services to convert existing enquiries into measurable pipeline and recurring revenue.
His central thesis is that more enquiries are not the fix - control around existing demand is. By standardising CRM discipline, follow-up mechanics, and reporting, revenue becomes forecastable rather than reliant on memory and heroics; this belief is codified in the nine-step RED Method and the Leads Machine framework. He positions automation and AI as infrastructure that augments teams and enforces predictable process rather than as marketing gimmicks.
As a podcast guest, Francis Rodino brings practical case studies, a named framework (the R.E.D. Method), and tactical diagnostics hosts can use on air; audiences get actionable steps to stop revenue leakage, operationalise CRMs, and implement AI-driven follow-up sequences that produce measurable bookings and cleaner forecasting.
Growing a Service Business Without Growing Headcount: The systems that let a small team run at the pace of a much larger one
Francis Rodino has installed sales systems in more than 300 service businesses and recovered £128 million of revenue that was already sitting in their enquiries. Most founders assume the next stage…
Responding to Enquiries Outside Office Hours: How instant reply and automated follow-up decide which firm wins the job
Francis Rodino has installed follow-up systems in more than 300 service businesses, and the pattern is always the same: the enquiry arrives after the team has gone home, and by the time anyone…
Taking a UK Service Business to US Clients: Pricing, positioning and proof when the buyer has never heard of you
Francis Rodino has built sales systems for more than 300 service businesses in the UK, and is now taking the same work to American buyers. He is open about the decisions that came first: what to…
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Many founders want the revenue of a larger company, but not the payroll, complexity and management burden that usually comes with it. Francis brings a clear point of view on using AI, automation, CRM…
4+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.
