AI Sales Funnels for Service Businesses with Francis Rodino
Francis Rodino · August 4, 2026
Interview with Francis Rodino
Podcast: Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories
August 4, 2026 · 30 min
Service businesses usually don’t struggle because they lack leads, they struggle because those leads aren’t being captured, nurtured, or turned into consistent, predictable revenue. In this episode of Marketer of the Day, AI growth architect Francis Rodino, author of Leads…
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About Francis Rodino
Amazon bestselling author and AI Growth Architect for Service Businesses
20+ years Digital marketing experience300+ Service businesses supported£128M+ Revenue recovered for clients9-step system Leads Machine growth framework
Francis Rodino is an AI growth architect and author who turns messy CRM and sales processes into predictable demand-generation systems for service and operational businesses doing £1m to £20m in revenue.
He moved into this work after two decades leading digital teams and campaigns at global media and agency roles, where he became frustrated by corporate politics and the gap between enterprise tools and SME realities. That shift led him to apply enterprise-grade marketing automation and CRM discipline to smaller service businesses that lacked repeatable sales infrastructure.
His work is built on verifiable outcomes: the Leads Machine framework is published as an Amazon bestselling book and was shortlisted for the Business Book Awards 2026, and his systems have been used by over 300 service businesses to recover more than £128 million in revenue. He also draws on a corporate background managing campaigns for brands such as BBC and PlayStation and more than 20 years in digital marketing.
Day-to-day he installs revenue infrastructure using the R.E.D. Method - Roadmap, Engine, Drive - and a white-labelled AI-enabled CRM that provides instant lead response, automated 8+ touchpoint follow-up via SMS, email and WhatsApp, and dashboards leadership can trust.
About this episode
Francis Rodinoexplains how service businesses can combine strategy, human psychology, CRM automation, and AI to turn neglected leads into consistent, predictable revenue. His nine-accelerator Leads Machine framework begins with deep work on ideal clients, including their pain points, goals, fears, frustrations, and buying motivations. He stresses that Go High Level is only a tool, while the real system connects messaging, customer journeys, sales processes, operations, and retention. Businesses should map how prospects discover the brand, perceive it as a solution, take action, become customers, and eventually act as ambassadors. In one database reactivation campaign, his team cleaned and segmented 8,000 dormant leads, then reopened conversations through SMS and WhatsApp. AI handled education, qualification, and follow-up, helping the SaaS company double monthly recurring revenue in two months with no additional ad spend. The most useful takeaway is to diagnose the missing link before buying more software, traffic, or automation.
Guest: Francis Rodino
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4+ podcast & stage appearances. Remote or in studio, broadcast-grade audio.