
Changing the Face of Franchising in the UK with Walfinch

The Unified Brand - Branding Podcast
November 20, 2025
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About this episode
This week, we’re joined by Amrit Dhaliwal, a multi-award-winning entrepreneur, franchise strategist, and CEO of Walfinch, who is revolutionising homecare franchising in the UK.
In this episode, Amrit shares how he transitioned from owning an Italian deli to creating a franchise-first, tech-savvy homecare brand that puts both the client and franchisee at the heart of the business.
He unpacks the overlooked power of brand consistency in franchising, explains why tech and storytelling are key drivers of growth, and shares the mindset every entrepreneur must adopt to thrive in today’s landscape.
We also explore:
Why brand clarity is kindness in franchising
How he scaled operations from £1 to £3.6M+ in revenue
Turning unsexy sectors into standout brands
The truth about hustle culture, resilience, and startup mindset
Why emotional ROI matters just as much as financial ROI
If you're a founder, franchise owner, or scaling a service business — this is a must-listen masterclass on brand-driven business growth.
🔗 Connect with Amrit:Instagram: @walfinchLinkedIn: Amrit Dhaliwal
👉 Take the FREE 4-Minute Brand Power Assessment: Brand Power Scorecard
Watch podcast clips & deep dives on YouTube: Elements Brand Management
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YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
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X - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00
Free Brand Development Resources
How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj
Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

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