The Making of a Thought Leader

Corporate B2B podcasts: A great opportunity or another marketing fad?

Prarthana Sibal · April 19, 2022

Entrepreneurin

Interview with Prarthana Sibal

Corporate B2B podcasts: A great opportunity or another marketing fad? — Prarthana Sibal

Podcast: The Making of a Thought Leader

April 19, 2022

Podcasts are growing exponentially. Infact, audio streaming overall is on the rise regardless of the topic and genre. Businesses have also turned their attention to audio streaming to build thought leadership, and to bring authentic thinking to the front. Corporate podcasts are…

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Key topicsBackgroundBorn in India, Educated in SMU Singapore, and based in Singapore. Head of Client Services at Pikkal & Co.Prarthana Sibal is Head of Client Services at the award-winning B2B Podcast Agency Pikkal & Co. Managed Over 1,000 Podcast EpisodesPrarthana has managed over 1,000 Podcast Episodes from idea to launch. View all topics →

About Prarthana Sibal

Podcasting for Brands

1,000+ Podcast episodes managedAward-winning B2B podcast agency leaderUBS • Deloitte • UTI Enterprise podcast clientsHead of Client Services Pikkal & Co

Head of Client Services at award winning B2B Podcast Agency Pikkal & Co. Prarthana has managed over 1,000 Podcast Episodes from idea to launch. Branding , Public Relations , Corporate Communications, Brand Reputation and Podcasting for Brands. Born in India, Educated in SMU Singapore. Based in Singapore.

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About this episode

Podcasts are growing exponentially. Infact, audio streaming overall is on the rise regardless of the topic and genre.

Businesses have also turned their attention to audio streaming to build thought leadership, and to bring authentic thinking to the front.

Corporate podcasts are more popular in the B2B industry. In this episode, I am joined byPrarthana Sibal, Head of Client Services at award winning B2B Podcast agency, Pikkal & Co. Prarthana has managed over 1,000 podcast episodes from idea to launch.

She draws from her experience and knowledge to share some of the top trends in B2B podcasts. She also shares in this episode, the best practices she has observed in designing and maintaining a podcast that performs.

Join us in this episode to learn more about the world of B2B corporate podcasts. Are they just a passing fad or actually a great revenue generating strategy?

Do connect with Prarthana Sibal on Linkedin - https://www.linkedin.com/in/prarthanasibal/

or visit their agency website: www.pikkal.com

Guest: Prarthana Sibal