
Podcasting for Brands

The Merged Marketing Podcast
August 2, 2022
About this episode
Are you thinking of starting your own podcast and you don't know where and how to start? Do you already have a podcast and you are struggling to find suitable guests to help your show grow? well in this episode, we discuss ways and tricks of how you can get the audience to your show by maintaining consistency. We host the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. She has managed over 1,000 Podcast Episodes from idea to launch. Please welcome Prarthana Sibal.
Key Timecodes
Prarthana Sibal Marketing Background (1:53)
Businesses that Prarthana Sibal works with(3:13 )
How to start a podcast(4:10)
Understanding the purpose of a podcast(6:01)
Getting Leads from your Podcast(7:59)
The importance of Transcription to your podcast(9:50)
Challenges facing podcasters or aspiring podcasters(10:31)
Why you should not give up on your podcast(13:10)
Tips on how to remain consistent(15:12)
Tricks on how to create a category-leading podcast(18:30)
Is SEO important? (22:52)
Get in Touch with Prarthana Sibal(24:40)

Avoiding a Podfade(!) and other Podcasting Info
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Predictable B2B Success
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The Making of a Thought Leader
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Why launch your own B2B podcast with Prarthana Sibal
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B2B Podcasting Best Practices with Prarthana Sibal
On Brand with Nick Westergaard
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82. How Corporate Brands Can Leverage Podcasting - Prarthana Sibal
IDEAS+LEADERS
Mar 2022

Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co.
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Podcasting for Brands ⎜ Pikkal & Co ⎜ EP 170
Crossover Commerce
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Why Your Brands Need to Care About Podcasts with Pikkal & Co.'s Prarthana Sibal
PR 360
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Existing Podcast Guesting Pro clients only. Contact your Outreach Manager for access.
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