Prarthana Sibal

In this episode, Elias has a chat with Prarthana Sibal, she's the head of client services at Pikkal, a full-service podcast agency that has offices worldwide.

Did you know that on average podcast listeners listen to 75% of the episodes, a stunning 43 minutes on average!

We talk about podcasting for B2B. Topics we discuss:

How to convince your management to start a podcast

What to expect when starting a podcast

Advantages of podcasting

How to measure success

Some numbers of B2B podcast (downloads)

Examples of successful B2B podcast practices

LinkedIn Prarthana Sibal: https://www.linkedin.com/in/prarthanasibal/

Website Pikkal & Co: https://www.pikkal.com/

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