Predictable B2B Success

How to use storytelling in podcasts to easily drive revenue growth fast

Prarthana Sibal · April 20, 2022

Entrepreneurin

Interview with Prarthana Sibal

How to use storytelling in podcasts to easily drive revenue growth fast — Prarthana Sibal

Podcast: Predictable B2B Success

April 20, 2022

Prarthana Sibal is the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana has managed over 1,000 Podcast Episodes from idea to launch including branding, public relations, corporate communications, brand reputation, and podcasting for brands. In…

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Key topicsBackgroundBorn in India, Educated in SMU Singapore, and based in Singapore. Head of Client Services at Pikkal & Co.Prarthana Sibal is Head of Client Services at the award-winning B2B Podcast Agency Pikkal & Co. Managed Over 1,000 Podcast EpisodesPrarthana has managed over 1,000 Podcast Episodes from idea to launch. View all topics →

About Prarthana Sibal

Podcasting for Brands

1,000+ Podcast episodes managedAward-winning B2B podcast agency leaderUBS • Deloitte • UTI Enterprise podcast clientsHead of Client Services Pikkal & Co

Head of Client Services at award winning B2B Podcast Agency Pikkal & Co. Prarthana has managed over 1,000 Podcast Episodes from idea to launch. Branding , Public Relations , Corporate Communications, Brand Reputation and Podcasting for Brands. Born in India, Educated in SMU Singapore. Based in Singapore.

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About this episode

Prarthana Sibalis the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co.

Prarthana has managed over 1,000 Podcast Episodes from idea to launch including branding, public relations, corporate communications, brand reputation, and podcasting for brands.

In this episode Prarthana shares how to use storytelling in podcasts to easily drive revenue growth fast. Insights she shares include:

Why do people hold the notion that Asians don't listen to podcastsWhy do people believe that long-form content is not engagingWhy use audio as opposed to video (which many say is more engaging)How to include storytelling in content marketingHow to include storytelling in podcastsHow to include storytelling in content marketing for brands with non-sexy products or servicesHow to think about episodic content that succeeds in engaging your ideal audienceHow to convince your management to start a podcastHow to measure success when using storytelling in your podcastsExamples of successful B2B podcast practicesand much much more ...

Guest: Prarthana Sibal