
Changing the Face of Franchising in the UK with Walfinch

Franchise Business Real Talk
September 30, 2025
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About this episode
Franchising isn’t about selling units as fast as you can. It’s about choosing the right people, building the right systems, and creating a culture where franchisees thrive. In this episode, I sit down with Amrit Dhaliwal, CEO and founder of Walfinch, one of the UK’s fastest-growing home care franchise networks with 30+ territories nationwide. A former franchisee turned franchisor, he’s the author of Time to Thrive: The Home Care Revolution and host of the Walking With Walfinch podcast. Amrit has been named in the Social Care Top 30 and recognized as Emerging Franchisor of the Year.
Key Takeaways:
Why franchisee selection is more important than rapid sales growth
How fractional and experienced staff can fast-track your support team
Why technology and systems drive sustainable scale in service industries
How to build a culture where franchisees feel supported, not managed
The importance of keeping profitability at the heart of your franchise model
Time Stamps:
00:00 Introduction to the Franchise Scaleup Show
00:29 Meet Amrit Dal: From Immigrant Roots to Franchise Success
03:17 The Journey from Franchisee to Franchisor
04:27 Early Business Ventures and Lessons Learned
10:05 Building and Scaling Wal Finch
14:30 Challenges and Strategies in Franchising
19:10 Selecting the Right Franchisees
21:15 Balancing Growth and Quality
23:22 Strategic Growth and Responsible Expansion
23:54 The Importance of Franchisee Selection
25:31 Building a Collaborative Franchise Culture
27:14 Engaging Franchisees Through Events and Communication
29:59 Focusing on Franchisee Profitability
34:33 Effective Franchise Support Systems
36:19 Empathy and Personal Connection in Franchise Support
38:59 Training and Upskilling Franchise Support Coaches
42:57 Concluding Thoughts and Future Aspirations
If you’re an emerging brand founder, this episode is a must-listen. Scaling responsibly isn’t about speed—it’s about control, culture, and franchisee success. Listen now, then head to guycoffey.com to book your free franchise growth strategy call. I only work with founders committed to scaling smart and protecting their vision.
Connect with Guy Coffey:
LinkedIn: www.linkedin.com/in/guycoffey
Website: www.guycoffey.com
Instagram: @guycoffey
YouTube: @guycoffey

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