The Franchise Scale Up Show with Guy Coffey

Scaling Smart: Amrit Dhaliwal on Building Walfinch with Purpose

Amrit Dhaliwal · September 30, 2025

Entrepreneur · Leadership · Wellnessin

Interview with Amrit Dhaliwal

Scaling Smart: Amrit Dhaliwal on Building Walfinch with Purpose

Podcast: The Franchise Scale Up Show with Guy Coffey

September 30, 2025 · 44 min

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Scaling Smart: Amrit Dhaliwal on Building Walfinch with Purpose

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Key topicsDriving Innovation in Social Care: The Power of a Modern Wellness ApproachAmrit can discuss his vision for reshaping the senior care industry with a focus on wellness and adaptability. Amrit highlights how Walfinch is addressing the evolving needs of older adults, catering to a tech-savvy and active generation, and leading the charge in modernizing a traditionally slow-moving sector. Scaling with Purpose: Lessons from Building WalfinchAmrit shares strategies for scaling a business while maintaining its core values. Drawing on his journey from franchisee to founder, Amrit discusses how he built Walfinch into a network of thriving entrepreneurs and how other business leaders can do the same. From Entrepreneurial Beginnings to Thought Leadership: Building a Legacy Through InnovationAmrit shares his entrepreneurial evolution, from transforming a deli into an award-winning restaurant to founding a franchise network. Amrit offers insights into identifying opportunities, pivoting industries, and using personal experiences to shape a larger mission. View all topics →

About Amrit Dhaliwal

Changing the Face of Franchising in the UK with Walfinch

30+ offices Walfinch network built£2.5M turnover Top franchisee within three yearsMost Influential CEO 2024 London home healthcare2019 Founded Walfinch home-care network

Amrit Dhaliwal is a dynamic entrepreneur and the CEO of Walfinch, one of the UK’s leading home care franchise networks. With a mission to revolutionize both franchising and social care, Amrit combines business expertise with purpose-driven leadership to empower franchisees and provide exceptional care for older adults.

Starting his entrepreneurial journey by transforming an Italian deli into an award-winning restaurant, Amrit learned the value of innovation in building successful businesses. Observing inefficiencies while operating as a franchisee, he founded Walfinch in 2019 to meet the growing demand for quality senior care through a scalable, adaptable, and community-focused model.

Under his leadership, Walfinch is on track to become a £20 million network. Multiple franchisees are projected to surpass £1 million in turnover within their first three years, demonstrating the success of Amrit’s franchise model. His vision emphasizes wellness for older adults, technological integration, and creating opportunities for franchisees from diverse backgrounds.

As a thought leader in franchising and social care, Amrit shares actionable insights on scaling purpose-driven businesses, navigating regulated industries, and aligning entrepreneurial success with meaningful community impact.

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About this episode

Franchising isn’t about selling units as fast as you can. It’s about choosing the right people, building the right systems, and creating a culture where franchisees thrive. In this episode, I sit down withAmrit Dhaliwal, CEO and founder of Walfinch, one of the UK’s fastest-growing home care franchise networks with 30+ territories nationwide. A former franchisee turned franchisor, he’s the author of Time to Thrive: The Home Care Revolution and host of the Walking With Walfinch podcast. Amrit has been named in the Social Care Top 30 and recognized as Emerging Franchisor of the Year.

Key Takeaways:

Why franchisee selection is more important than rapid sales growth

How fractional and experienced staff can fast-track your support team

Why technology and systems drive sustainable scale in service industries

How to build a culture where franchisees feel supported, not managed

The importance of keeping profitability at the heart of your franchise model

Time Stamps:

00:00 Introduction to the Franchise Scaleup Show

00:29 Meet Amrit Dal: From Immigrant Roots to Franchise Success

03:17 The Journey from Franchisee to Franchisor

04:27 Early Business Ventures and Lessons Learned

10:05 Building and Scaling Wal Finch

14:30 Challenges and Strategies in Franchising

19:10 Selecting the Right Franchisees

21:15 Balancing Growth and Quality

23:22 Strategic Growth and Responsible Expansion

23:54 The Importance of Franchisee Selection

25:31 Building a Collaborative Franchise Culture

27:14 Engaging Franchisees Through Events and Communication

29:59 Focusing on Franchisee Profitability

34:33 Effective Franchise Support Systems

36:19 Empathy and Personal Connection in Franchise Support

38:59 Training and Upskilling Franchise Support Coaches

42:57 Concluding Thoughts and Future Aspirations

If you’re an emerging brand founder, this episode is a must-listen. Scaling responsibly isn’t about speed—it’s about control, culture, and franchisee success. Listen now, then head to guycoffey.com to book your free franchise growth strategy call. I only work with founders committed to scaling smart and protecting their vision.

Connect with Guy Coffey:

LinkedIn: www.linkedin.com/in/guycoffey

Website: www.guycoffey.com

Instagram: @guycoffey

YouTube: @guycoffey

Guest: Amrit Dhaliwal